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Catherine Hessick
Catherine Hessick
Muhlenberg College
Verified email at muhlenberg.edu
Title
Cited by
Cited by
Year
Exploring the components of brand equity amid declining ticket sales in Major League Baseball
AC Merkle, C Hessick, BR Leggett, L Goehrig, K O’Connor
Journal of Marketing Analytics 8, 149-164, 2020
52020
Moral Disengagement and Organizations
C Hessick
Oxford Research Encyclopedia of Business and Management, 2023
2023
The Effects of Normative Ethics Perspectives on Moral Disengagement and Ethics Behavioral Intentions
CE Hessick
University of South Alabama, 2021
2021
B2B Social Media Marketing: A Content Analysis of the Role of Scope on Firm Performance
N Beachum, M Loes, S Wellborn, C Hessick
2021
Sharing a Laugh: The Moderating Role of Need for Humor on the Sharing of Online Advertisements: An Abstract
C Hessick
Academy of Marketing Science Annual Conference, 493-494, 2020
2020
Up Rooting: Sports Marketing Analytics and Attendance in Major League Baseball
A Merkle, C Hessick, B Leggett, K O'Connor, L Goehrig
2020
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Articles 1–6