| Managing in a VUCA World O Mack, A Khare, A Krämer, T Burgartz Springer, 2015 | 571 | 2015 |
| Handbuch Preispolitik: Strategien—Planung—Organisation—Umsetzung H Diller, A Herrmann Springer-Verlag, 2013 | 110 | 2013 |
| How Do Consumers Evaluate Explainer Videos? An Empirical Study on the Effectiveness and Efficiency of Different Explainer Video Formats. A Krämer, S Böhrs Journal of Education and Learning 6 (1), 254-266, 2017 | 79 | 2017 |
| How digital disruption changes pricing strategies and price models A Krämer, R Kalka Phantom ex machina: digital disruption’s role in business model …, 2017 | 75 | 2017 |
| A small step from price competition to price war: understanding causes, effects and possible countermeasures A Krämer, M Jung, T Burgartz International Business Research 9 (3), 1-13, 2016 | 55 | 2016 |
| Are airline passengers ready for individualized pricing? A study of German consumers. Journal of Revenue and Pricing Management A Krämer, M Friesen, T Shelton Journal of Revenue and Pricing Management 16 (6), 1-6, 2017 | 48* | 2017 |
| Beck'sches Rechtsanwalts-Handbuch HU Büchting, B Heussen (No Title), 2007 | 39 | 2007 |
| Personalisiertes und dynamisches Pricing aus Einzelhandels- und Verbrauchersicht A Krämer, R Kalka, N Ziehe Marketing Review St. Gallen 33 (6), 28-37, 2016 | 33 | 2016 |
| Technology and disruption: How the new customer relationship influences the corporate strategy A Krämer, T Tachilzik, R Bongaerts Phantom ex machina: Digital disruption’s role in business model …, 2017 | 30 | 2017 |
| Kundenwertzentriertes Management A Krämer, T Burgartz Springer Books, 2022 | 24 | 2022 |
| Pricing in a VUCA world: How to optimize prices, if the economic, social and legal framework changes rapidly A Krämer Managing in a VUCA World, 115-128, 2016 | 23 | 2016 |
| Rabattsysteme und Bonusprogramme A Krämer, R Bongaerts, A Weber Handbuch Preispolitik: Strategien—Planung—Organisation—Umsetzung, 551-574, 2003 | 23 | 2003 |
| Peak-Pricing oder Yield-management. Zur Anwendbarkeit eines Erloesmanagementsystems im Fernverkehr der DB AG A Krämer Internationales Verkehrswesen 54 (1/2), 2002 | 20* | 2002 |
| Measures to understand and control customer relationship and loyalty T Burgartz, A Krämer Managing in a VUCA World, 99-114, 2016 | 19 | 2016 |
| Mythos Value-Based-Pricing-Der Versuch einer (wertfreien) Einordnung A Krämer, I Schmutz Marketing Review St. Gallen 37 (2), 44-53, 2020 | 18 | 2020 |
| Value-to-value-Segmentierung im Vertrieb R Bongaerts, A Krämer Marketing Review St. Gallen 31 (4), 12-21, 2014 | 18 | 2014 |
| Customer Centricity und deren Monetarisierung am Beispiel Amazon Prime A Krämer Marketing Review St. Gallen 35 (4), 13-20, 2018 | 16 | 2018 |
| Customer value controlling – Combining different value perspectives A Krämer, T Burgartz Business and Management Studies 1 (2), 11-19, 2015 | 16 | 2015 |
| Customer relationship controlling T Burgartz, A Krämer Controlling 26 (4–5), 264-271, 2014 | 16 | 2014 |
| The use of explainer videos as a learning tool: an internal and external view A Krämer, S Böhrs On the Line: Business Education in the Digital Age, 189-202, 2018 | 15 | 2018 |
