| When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications H Van Kerrebroeck, M Brengman, K Willems Virtual Reality 21, 177-191, 2017 | 305 | 2017 |
| Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall H Van Kerrebroeck, M Brengman, K Willems Computers in Human Behavior 77, 437-450, 2017 | 276 | 2017 |
| Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership M Brengman, K Willems, H Van Kerrebroeck Virtual Reality 23, 269-280, 2019 | 109 | 2019 |
| The impact of representation media on customer engagement in tourism marketing among millennials K Willems, M Brengman, H Van Kerrebroeck European Journal of Marketing 53 (9), 1988-2017, 2019 | 105 | 2019 |
| Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions L De Gauquier, M Brengman, K Willems, H Van Kerrebroeck Virtual Reality 23, 235-253, 2019 | 101 | 2019 |
| Outpatient hysteroscopy R Campo, F Santangelo, S Gordts, C Di Cesare, H Van Kerrebroeck, ... Facts, views & vision in ObGyn 10 (3), 115, 2018 | 57 | 2018 |
| Touching the void: Exploring consumer perspectives on touch-enabling technologies in online retailing H Van Kerrebroeck, K Willems, M Brengman International Journal of Retail & Distribution Management 45 (7/8), 892-909, 2017 | 57 | 2017 |
| Enriching the Digital Consumer Experience: Studying the Role of Virtual Reality, Augmented Reality and Touch Technologies. H Van Kerrebroeck | 1 | 2017 |
| Leveraging advertising to a whole different dimension: An experimental study on the impact of VR advertising on brand personality impressions, brand attitude and purchase … L De Gauquier, M Brengman, K Willems, H Van Kerrebroeck Conference Proceedings of the 12th Global Brand Conference of the Academy of …, 2017 | | 2017 |
| Ontsnap aan kerststress via een virtueel sleeritje HM Van Kerrebroeck, M Brengman, K Willems | | 2016 |
| Virtual Reality heeft heilzaam effect op kerststress (video) HM Van Kerrebroeck, M Brengman, K Willems | | 2016 |
| Laat de kerststress van je afglijden met een virtueel sleetochtje HM Van Kerrebroeck, M Brengman, K Willems | | 2016 |
| How Brands Come to Life: Impact of VR in Advertising M Brengman, K Willems, HM Van Kerrebroeck, L De Gauquier The Rentree of Marketing: Direct Digital Shift, 2016 | | 2016 |
| Touching the void: Sensory-enabling technologies in online retailing HM Van Kerrebroeck, K Willems, M Brengman Colloquium on European Research in Retailing: The store and the Internet of …, 2016 | | 2016 |
| The shopper's path-to-purchase is paved with digital opportunities: How technology can augment the on-and offline shopping experience K Willems, H Van Kerrebroeck, M Brengman Innovative Technologien f, 2015 | | 2015 |
| Virtual worlds in real life: Opportunities for retailing HM Van Kerrebroeck, M Brengman, K Willems Masterclass and Doctoral Colloquium: Real Life in Virtual Worlds …, 2014 | | 2014 |
| Optimizing online shopping experiences: The use of sensory and cross-modal appeals in e-commerce HM Van Kerrebroeck, K Willems, M Brengman ES Research Day, 2014 | | 2014 |
| When brands come to life HM Van Kerrebroeck, M Brengman, K Willems | | |
