Pekka Töytäri
Pekka Töytäri
Professor of Practice, Aalto University School of Science & School of Business
Verified email at - Homepage
Cited by
Cited by
Bridging the theory to application gap in value‐based selling
TB Alejandro, P Töytäri, TB Alejandro, P Parvinen, I Ollila, N Rosendahl
Journal of Business & Industrial Marketing, 2011
Organizational and institutional barriers to value-based pricing in industrial relationships
P Töytäri, R Rajala, TB Alejandro
Industrial Marketing Management 47, 53-64, 2015
Value-based selling: An organizational capability perspective
P Töytäri, R Rajala
Industrial Marketing Management 45, 101-112, 2015
Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective
P Töytäri, J Keränen, R Rajala
Journal of Business Research 76, 237-246, 2017
Aligning the mindset and capabilities within a business network for successful adoption of smart services
P Töytäri, T Turunen, M Klein, V Eloranta, S Biehl, R Rajala
Journal of Product Innovation Management 35 (5), 763-779, 2018
The significance of the new venture's first sale: The impact of founders' capabilities and proactive sales orientation
I Pitkänen, P Parvinen, P Töytäri
Journal of Product Innovation Management 31 (4), 680-694, 2014
Assessing value co-creation and value capture potential in services: a management framework
P Töytäri
Benchmarking: An International Journal, 2015
Assessing customer-perceived value in industrial service systems
R Rajala, P Töytäri, T Hervonen
Service Science 7 (3), 210-226, 2015
Overcoming institutional and capability barriers to smart services
P Töytäri, T Turunen, M Klein, V Eloranta, S Biehl, R Rajala, E Hakanen
Digital transformation in asset-intensive businesses: Lessons learned from the metals and mining industry
S Gao, E Hakanen, P Töytäri, R Rajala
Proceedings of the 52nd Hawaii international conference on system sciences, 2019
Managing value-based exchange in industrial markets: An organizational capability perspective
P Töytäri
Aalto University, 2015
Material Intelligence: Cross-Organizational Collaboration Driven by Detailed Material Data
E Hakanen, V Eloranta, P Töytäri, R Rajala, T Turunen
Proceedings of the 50th Hawaii International Conference on System Sciences, 2017
Best practices for defining, quantifying, and sharing value
P Töytäri, R Rajala
Hinterhuber, A., Snelgrove, TC, Value first then price: Quantifying value in …, 2016
Aligning Multilateral Value Creation and Value Capture in Ecosystem-level Business Models
V Eloranta, E Hakanen, P Töytäri, TT Turunen
Academy of Management Proceedings 2019 (1), 18966, 2019
Strategic Logics Behind Blockchain Projects: Capturing Value in Decentralized Ecosystems
E Hakanen, P Töytäri, T Turunen, V Eloranta
Academy of Management Global Proceedings, 409, 2018
Selling solutions by selling value
P Töytäri
Practices and Tools for Servitization, 269-289, 2018
A Value Proposition Development Framework For Industrial Service
P Töytäri, R Rajala, L Nilsson-Ollandt, J Keränen
Reinforcing the capability perspective of value-based selling: A response to the commentary by Jaakkola, Frösén and Tikkanen on the paper “Value-based selling: An …
R Rajala, P Töytäri
Industrial Marketing Management 100 (45), 115-116, 2015
Arvoon perustuva hinnoittelu palvelu-ja ratkaisuliiketoiminnassa
P Töytäri, R Rajala, T Turunen
Teollisen palveluliiketoiminnan uudistaminen, 2014
Autonomiset järjestelmät ja teknologiayritysten liiketoiminnan muutos
M Martinsuo, M Hellström, SK Asikainen, M Kohtamäki, H Pyykkö, ...
Research Alliance for Autonomous Systems, 2020
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