| The social influence of brand community: Evidence from European car clubs R Algesheimer, UM Dholakia, A Herrmann Journal of marketing 69 (3), 19-34, 2005 | 3371 | 2005 |
| Direct and indirect effects of self-image congruence on brand loyalty F Kressmann, MJ Sirgy, A Herrmann, F Huber, S Huber, DJ Lee Journal of Business research 59 (9), 955-964, 2006 | 1336 | 2006 |
| The evolution of loyalty intentions MD Johnson, A Herrmann, F Huber Journal of marketing 70 (2), 122-132, 2006 | 1219 | 2006 |
| Gaining competitive advantage through customer value oriented management F Huber, A Herrmann, RE Morgan Journal of consumer marketing, 2001 | 701 | 2001 |
| Integrating bricks with clicks: retailer-level and channel-level outcomes of online–offline channel integration D Herhausen, J Binder, M Schoegel, A Herrmann Journal of retailing 91 (2), 309-325, 2015 | 682 | 2015 |
| The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases A Herrmann, L Xia, KB Monroe, F Huber Journal of product & brand management, 2007 | 608 | 2007 |
| Varianz-und kovarianzbasierte Strukturgleichungsmodelle—ein Leitfaden zu deren Spezifikation, Schätzung und Beurteilung A Herrmann, F Huber, F Kressmann Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 58 (1), 34-66, 2006 | 520 | 2006 |
| Kausalmodellierung mit partial least squares: eine anwendungsorientierte einführung F Huber, A Herrmann, F Meyer, J Vogel, K Vollhardt Springer-Verlag, 2008 | 506 | 2008 |
| Individual-level loss aversion in riskless and risky choices S Gächter, EJ Johnson, A Herrmann Theory and Decision 92 (3), 599-624, 2022 | 489 | 2022 |
| Choice goal attainment and decision and consumption satisfaction M Heitmann, DR Lehmann, A Herrmann Journal of marketing research 44 (2), 234-250, 2007 | 485 | 2007 |
| Konfirmatorische Faktorenanalyse C Homburg, C Pflesser Gabler-Verlag, 1999 | 447 | 1999 |
| It's got the look: The effect of friendly and aggressive “facial” expressions on product liking and sales JR Landwehr, AL McGill, A Herrmann Journal of marketing 75 (3), 132-146, 2011 | 354 | 2011 |
| Conjoint measurement: Methods and applications A Gustafsson, A Herrmann, F Huber Springer Science & Business Media, 2013 | 346 | 2013 |
| Capturing customer heterogeneity using a finite mixture PLS approach C Hahn, MD Johnson, A Herrmann, F Huber Schmalenbach Business Review 54 (3), 243-269, 2002 | 341 | 2002 |
| The effects of price bundling on consumer evaluations of product offerings MD Johnson, A Herrmann, HH Bauer International Journal of research in marketing 16 (2), 129-142, 1999 | 310 | 1999 |
| Ammonia induces MK‐801‐sensitive nitration and phosphorylation of protein tyrosine residues in rat astrocytes F Schliess, B Görg, R Fischer, P Desjardins, HJ Bidmon, A Herrmann, ... The FASEB Journal 16 (7), 739-741, 2002 | 308 | 2002 |
| Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding S Henkel, T Tomczak, M Heitmann, A Herrmann Journal of product & brand management, 2007 | 288 | 2007 |
| Conjoint analysis as an instrument of market research practice A Gustafsson, A Herrmann, F Huber Conjoint measurement, 5-45, 2000 | 283 | 2000 |
| Market-driven product and service design: Bridging the gap between customer needs, quality management, and customer satisfaction A Herrmann, F Huber, C Braunstein International Journal of production economics 66 (1), 77-96, 2000 | 278 | 2000 |
| Order in product customization decisions: Evidence from field experiments J Levav, M Heitmann, A Herrmann, SS Iyengar Journal of Political Economy 118 (2), 274-299, 2010 | 267 | 2010 |
