Follow
richard ettenson
richard ettenson
Professor of Global Marketing, Thunderbird School of Global Mangement
Verified email at asu.edu
Title
Cited by
Cited by
Year
The animosity model of foreign product purchase: An empirical test in the People's Republic of China
JG Klein, R Ettenson, MD Morris
Journal of marketing 62 (1), 89-100, 1998
24801998
Consumer animosity and consumer ethnocentrism: An analysis of unique antecedents
JG Klein, R Ettensoe
Journal of International Consumer Marketing 11 (4), 5-24, 1999
5911999
The fallout from French nuclear testing in the South Pacific: A longitudinal study of consumer boycotts
R Ettenson, J Gabrielle Klein
International marketing review 22 (2), 199-224, 2005
5092005
Evaluating the effect of country of origin and The'Made in
R Ettenson, J Wagner, G Gaeth
Journal of retailing 64 (1), 85, 1988
4201988
Extending the construct of consumer ethnocentrism: when foreign products are preferred
J Gabrielle Klein, R Ettenson, BC Krishnan
International Marketing Review 23 (3), 304-321, 2006
3662006
Brand name and country of origin effects in the emergingmarket economies of Russia, Poland and Hungary
R Ettenson
International Marketing Review 10 (5), 1993
3191993
New venture strategy and profitability: A venture capitalist's assessment
DA Shepherd, R Ettenson, A Crouch
journal of Business Venturing 15 (5-6), 449-467, 2000
3042000
Growing green
G Unruh, R Ettenson
Harvard Business Review 88 (6), 2010
1912010
Dont confuse reputation with brand
R Ettenson, J Knowles
MIT Sloan Management Review 49 (2), 19, 2008
1832008
Context and Experience in Auditors' Materiality Judgments.
JL Krogstad, RT Ettenson, J Shanteau
Auditing: A Journal of Practice & Theory 4 (1), 1984
1791984
Vendor Selection Among Retail Buyers: An Analysis By Mercha
J Wagner, R Ettenson, J Parrish
Journal of Retailing 65 (1), 58, 1989
1561989
Growth opportunities for brands during the COVID-19 crisis
J Knowles, R Ettenson, P Lynch, J Dollens
MIT Sloan Management Review 61 (4), 2-6, 2020
1542020
Consumer perceptions of hybrid (bi‐national products)
R Ettenson, G Gaeth
Journal of Consumer Marketing 8 (4), 13-18, 1991
1431991
Expert judgment: Is more information better?
R Ettenson, J Shanteau, J Krogstad
Psychological reports 60 (1), 227-238, 1987
1291987
Merging the brands and branding the merger
JKR Ettenson
MIT Sloan management review 47 (4), 39, 2006
1192006
Rethinking the 4 P's
R Ettenson, E Conrado, J Knowles
Harvard business review 91 (1), 26-27, 2013
1182013
How consumers choose health insurance
G Chakraborty, R Ettenson, G Gaeth
Marketing Health Services 14 (1), 21, 1994
1001994
Selecting a child care center: What really matters to parents?
LA Leslie, R Ettenson, P Cumsille
Child and Youth Care Forum 29, 299-322, 2000
862000
Retail buyers' saleability judgments: A comparison of information use across three levels of experience.
R Ettenson, J Wagner
Journal of Retailing, 1986
841986
Achieving the ideal brand portfolio
S Hill, R Ettenson, D Tyson
MIT Sloan Management Review, 2005
832005
The system can't perform the operation now. Try again later.
Articles 1–20