| Blissfully ignorant: the effects of general privacy concerns, general institutional trust, and affect in the privacy calculus F Kehr, T Kowatsch, D Wentzel, E Fleisch Information Systems Journal 25 (6), 607-635, 2015 | 336 | 2015 |
| The role of sensation seeking and need for cognition on web‐site evaluations: a resource‐matching perspective BAS Martin, MJ Sherrard, D Wentzel Psychology & Marketing 22 (2), 109-126, 2005 | 219 | 2005 |
| The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads D Wentzel, T Tomczak, A Herrmann Psychology & Marketing 27 (5), 510-530, 2010 | 206 | 2010 |
| Product design for the long run: Consumer responses to typical and atypical designs at different stages of exposure JR Landwehr, D Wentzel, A Herrmann Journal of Marketing 77 (5), 92-107, 2013 | 193 | 2013 |
| The effect of employee behavior on brand personality impressions and brand attitudes D Wentzel Journal of the Academy of Marketing Science 37 (3), 359-374, 2009 | 162 | 2009 |
| Improving incongruent sponsorships through articulation of the sponsorship and audience participation C Coppetti, D Wentzel, T Tomczak, S Henkel Journal of Marketing Communications 15 (1), 17-34, 2009 | 148 | 2009 |
| Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising BAS Martin, D Wentzel, T Tomczak Journal of advertising 37 (1), 29-43, 2008 | 148 | 2008 |
| Der Einsatz von Instrumenten zur Förderung von Brand Behavior TO Brexendorf, T Tomczak, J Kernstock, S Henkel, D Wentzel Behavioral Branding, 337-371, 2009 | 70 | 2009 |
| Der Funnel als Analyse-und Steuerungsinstrument von Brand Behavior D Wentzel, T Tomczak, J Kernstock, T Brexendorf, S Henkel Behavioral Branding, 81-99, 2012 | 65 | 2012 |
| The tipping point of design: How product design and brands interact to affect consumers’ preferences JR Landwehr, D Wentzel, A Herrmann Psychology & Marketing 29 (6), 422-433, 2012 | 55 | 2012 |
| Rethinking the privacy calculus: on the role of dispositional factors and affect F Kehr, D Wentzel, P Mayer AIS Association for Information Systems, 2013 | 50 | 2013 |
| Can I live up to that ad? Impact of implicit theories of ability on service employees’ responses to advertising D Wentzel, S Henkel, T Tomczak Journal of Service Research 13 (2), 137-152, 2010 | 50 | 2010 |
| Stage-gate and agile development in the digital age: Promises, perils, and boundary conditions S Paluch, D Antons, M Brettel, C Hopp, TO Salge, F Piller, D Wentzel Journal of Business Research 110, 495-501, 2019 | 49 | 2019 |
| Storytelling im behavioral branding D Wentzel, T Tomczak, A Herrmann Behavioral Branding, 425-442, 2009 | 48 | 2009 |
| Communities–Chancen und Gefahren für die marktorientierte Unternehmensführung M Schögel, T Tomczak, D Wentzel Thexis 22 (3), 2-5, 2005 | 43 | 2005 |
| Smart products: conceptual review, synthesis, and research directions S Raff, D Wentzel, N Obwegeser Journal of product innovation management 37 (5), 379-404, 2020 | 41 | 2020 |
| Bringing the brand to life: Structural conditions of brand-consistent employee behavior S Henkel, T Tomczak, D Wentzel Marketing Review St. Gallen 24 (1), 13-16, 2007 | 36 | 2007 |
| Can friends also become customers? The impact of employee referral programs on referral likelihood D Wentzel, T Tomczak, S Henkel Journal of Service Research 17 (2), 119-133, 2014 | 32 | 2014 |
| Organizational transformation towards Product-Service Systems–empirical evidence in managing the behavioral transformation process A Buschmeyer, G Schuh, D Wentzel Procedia CIRP 47, 264-269, 2016 | 31 | 2016 |
| Privacy paradox revised: Pre-existing attitudes, psychological ownership, and actual disclosure F Kehr, D Wentzel, T Kowatsch Association for Information Sytems, 2014 | 28 | 2014 |
Torsten TomczakProfessor of Marketing, University of St. GallenVerified email at unisg.ch
