Travis Walkowiak
Travis Walkowiak
PhD Candidate, Marketing, Michigan State University
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Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens
CM Voorhees, PW Fombelle, Y Gregoire, S Bone, A Gustafsson, R Sousa, ...
Journal of Business Research 79, 269-280, 2017
An assessment of the exporting literature: Using theory and data to identify future research directions
B Chabowski, P Kekec, NA Morgan, GTM Hult, T Walkowiak, B Runnalls
Journal of International Marketing 26 (1), 118-143, 2018
Service research: progress toward interdisciplinary collaboration
GTM Hult, TA Walkowiak, JM Beck
Journal of Services Marketing 34 (3), 363-371, 2020
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