| Social media’s influence on business-to-business sales performance M Rodriguez, RM Peterson, V Krishnan Journal of Personal Selling & Sales Management 32 (3), 365-378, 2012 | 595 | 2012 |
| The spillover effects of prototype brand transgressions on country image and related brands P Magnusson, V Krishnan, SA Westjohn, S Zdravkovic Journal of International Marketing 22 (1), 21-38, 2014 | 169 | 2014 |
| Value creation and firm sales performance: The mediating roles of strategic account management and relationship perception UY Sullivan, RM Peterson, V Krishnan Industrial Marketing Management 41 (1), 166-173, 2012 | 156 | 2012 |
| Sonic logos: can sound influence willingness to pay? V Krishnan, JJ Kellaris, TW Aurand Journal of Product & Brand Management 21 (4), 275-284, 2012 | 80 | 2012 |
| Impact of CRM technology on sales process behaviors: empirical results from US, Europe, and Asia M Rodriguez, M Peterson, Robert, vijaykumar Krishnan Journal of Business-to-Business marketing 25 (1), 1-10, 2018 | 59 | 2018 |
| Social media and the sales force: the importance of intra-organizational cooperation and training on performance MD Groza, RM Peterson, UY Sullivan, V Krishnan Marketing Management Journal 22 (2), 118-130, 2012 | 46 | 2012 |
| The VW Diesel Scandal: A Case of Corporate Commissioned Greenwashing. TW Aurand, W Finley, V Krishnan, UY Sullivan, J Abresch, J Bowen, ... Journal of Organizational Psychology 18 (1), 2018 | 33 | 2018 |
| Musical intelligence: explication, measurement, and implications for consumer behavior V Krishnan, K A. Machleit, J J. Kellaris, U Y. Sullivan, T W. Aurand Journal of Consumer Marketing 31 (4), 278-289, 2014 | 26 | 2014 |
| The Brand Recall Index: A metric for assessing value V Krishnan, UY Sullivan, MD Groza, TW Aurand Journal of Consumer Marketing 30 (5), 415-426, 2013 | 24 | 2013 |
| LINKING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PROCESSES TO SALES PERFORMANCE: THE ROLE OF CRM TECHNOLOGY EFFECTIVENESS V KRISHNAN, MD GROZA, MYAP GROZA, RM PETERSON, ... Marketing Management Journal 24 (2), 162, 2014 | 23 | 2014 |
| CRM and sales pipeline management: Empirical results for managing opportunities RM Peterson, M Rodriguez, V Krishnan Marketing Management Journal 21 (1), 60-70, 2011 | 22 | 2011 |
| When sales and marketing align: impact on performance RM Peterson, GL Gordon, V Krishnan Journal of Selling, 2015 | 19 | 2015 |
| One-to-one and one-to-many business relationship marketing: toward a theoretical framework M Niculescu, CR Payne, V Krishnan Journal of business-to-business marketing 20 (2), 51-64, 2013 | 16 | 2013 |
| The Role of Omission Neglect in Response to Non‐Gains and Non‐Losses in Gasoline Price Fluctuations J Bechkoff, V Krishnan, M Niculescu, ML Kohne, RW Palmatier, ... Journal of Applied Social Psychology 39 (5), 1191-1200, 2009 | 12 | 2009 |
| Should I choose this salesperson? Buyer’s emergent preference in seller from mere exposure V Krishnan, M Niculescu, E Fredericks Journal of Marketing Theory and Practice 27 (2), 196-209, 2019 | 7 | 2019 |
| SOCIALLY RESPONSIBLE BRANDS: AN ASSESSMENT AMONG MILLENNIALS V Krishnan, UY Sullivan, TW Aurand, GL Gordon Journal of Contemporary Business Issues 20 (1), 56, 2014 | 7 | 2014 |
| The Effect of Sales People, Processes, and Provisions on Performance: The 4P-Sales Management Model V Krishnan, R Peterson, MD Groza Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2014 | 6 | 2014 |
| Hearing, Remembering, and Branding: Guidelines for Creating Sonic Logos V Krishnan University of Cincinnati, 2009 | 6 | 2009 |
| Hearing, remembering, and branding V Krishnan, JJ Kellaris The Oxford Handbook of Music and Advertising, 2021 | 4 | 2021 |
| Hearing, Remembering, and Branding: Setting Strategic Directions for Sonic Branding Research V Krishnan, J Kellaris The Oxford Handbook of Music and Advertising, 674-696, 2021 | 4 | 2021 |
Robert PetersonNorthern Illinois UniversityVerified email at niu.edu
