| Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter H Alboqami, W Al-Karaghouli, Y Baeshen, I Erkan, C Evans, A Ghoneim International Journal of Internet Marketing and Advertising 9 (4), 338-358, 2015 | 144 | 2015 |
| Adoption of energy-efficient home appliances: Extending the theory of planned behavior MY Bhutto, X Liu, YA Soomro, M Ertz, Y Baeshen Sustainability 13 (1), 250, 2020 | 89 | 2020 |
| Determinants of green innovation to achieve sustainable business performance: Evidence from SMEs Y Baeshen, YA Soomro, MY Bhutto Frontiers in Psychology 12, 767968, 2021 | 47 | 2021 |
| What influences consumers to recycle solid waste? An application of the extended theory of planned behavior in the Kingdom of Saudi Arabia YA Soomro, I Hameed, MY Bhutto, I Waris, Y Baeshen, B Al Batati Sustainability 14 (2), 998, 2022 | 36 | 2022 |
| Paeonol Attenuates Quorum-Sensing Regulated Virulence and Biofilm Formation in Pseudomonas aeruginosa D Yang, S Hao, L Zhao, F Shi, G Ye, Y Zou, X Song, L Li, Z Yin, X He, ... Frontiers in Microbiology 12, 692474, 2021 | 29 | 2021 |
| The impact of guerrilla marketing on brand image: Evidence from Millennial consumers in Pakistan YA SOOMRO, Y Baeshen, F Alfarshouty, SA KAIMKHANI, MY BHUTTO The Journal of Asian Finance, Economics and Business 8 (4), 917-928, 2021 | 23 | 2021 |
| Investigating the effect of website quality on eWOM and customer purchase decision: Third parties hotel websites Y Baeshen, W Al-Karaghouli, A Ghoneim Proceedings of the 1st International Conference on Internet of Things and …, 2017 | 9 | 2017 |
| TELECOMMUNICATIONS CUSTOMER CHURN AND LOYALTY INTENTION. R Mbarek, Y Baeshen Marketing & Management of Innovations, 2019 | 7 | 2019 |
| Adoption of energy-efficient home appliances: Extending the theory of planned behavior. Sustainability, 13 (1), 250 MY Bhutto, X Liu, YA Soomro, M Ertz, Y Baeshen | 5 | 2021 |
| Factors influencing consumer purchase intention while buying online YA Baeshen International Journal of Research-Granthaalayah 9 (2), 99-107, 2021 | 5 | 2021 |
| Does brand love precede brand loyalty? Empirical evidence from Saudi airline customers in strategic Alliance setting YA SOOMRO, MY BHUTTO, M ERTZ, AH SHAIKH, Y BAESHEN, ... The Journal of Asian Finance, Economics and Business 9 (6), 81-93, 2022 | 4 | 2022 |
| Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior. Sustainability 2021, 13, 250 MY Bhutto, X Liu, YA Soomro, M Ertz, Y Baeshen s Note: MDPI stays neu-tral with regard to jurisdictional clai-ms in …, 2020 | 2 | 2020 |
| frontiers ORIGINAL RESEARCH in Psychology published: 18 November 2021 F Hernández-Perlines, NFA Rahim, V Santos, YA Soomro, Y Baeshen, ... Training, performance and dynamic capabilities: New insights from absorptive …, 2023 | | 2023 |
| SOCIAL OR TRADITIONAL WOM: AN INVESTIGATION OF SUCCESSFUL BRAND EXTENSION RECOMMENDATION METHOD FOR PURCHASE DECISIONS YA Baeshen | | 2020 |
| Investigating website design factors that influence customers to use third-party websites for booking hotels: the Saudi customers’ perspective YAMS Baeshen Brunel University London, 2017 | | 2017 |
| Marketing and Management of Innovations R Mbarek, Y Baeshen | | |
