Michele O'Dwyer
Title
Cited by
Cited by
Year
Innovative marketing in SMEs
M O'dwyer, A Gilmore, D Carson
European Journal of Marketing, 2009
4192009
The impact of brand authenticity on brand trust and SME growth: A CEO perspective
F Eggers, M O’Dwyer, S Kraus, C Vallaster, S Güldenberg
Journal of World Business 48 (3), 340-348, 2013
2332013
Market orientation, NPD performance, and organizational performance in small firms
A Ledwith, M O'Dwyer
Journal of Product Innovation Management 26 (6), 652-661, 2009
1812009
Social entrepreneurship: an exploratory citation analysis
S Kraus, M Filser, M O’Dwyer, E Shaw
Review of Managerial Science 8 (2), 275-292, 2014
1712014
Management development issues for owners/managers of micro‐enterprises
M O’Dwyer, E Ryan
Journal of European Industrial Training, 2000
1302000
Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
R Filieri, RC McNally, M O'Dwyer, L O'Malley
Industrial Marketing Management 43 (3), 429-440, 2014
1042014
Exploring management perspectives of branding in service SMEs
G Horan, M O'Dwyer, S Tiernan
Journal of Services Marketing, 2011
992011
Innovative marketing in SMEs: an empirical study
M O'Dwyer, A Gilmore, D Carson
Journal of Strategic Marketing 17 (5), 383-396, 2009
832009
Strategic alliances as an element of innovative marketing in SMEs
M O'Dwyer, A Gilmore, D Carson
Journal of Strategic Marketing 19 (01), 91-104, 2011
812011
Product launch, product advantage and market orientation in SMEs
A Ledwith, M O'Dwyer
Journal of Small Business and Enterprise Development, 2008
802008
MNC–SME strategic alliances—A model framing knowledge value as the primary predictor of governance modal choice
M O'Dwyer, E O'Flynn
Journal of International Management 11 (3), 397-416, 2005
692005
Value and alliance capability and the formation of strategic alliances in SMEs: The impact of customer orientation and resource optimisation
M O'Dwyer, A Gilmore
Journal of Business Research 87, 58-68, 2018
682018
Face‐to‐face or distance training: two different approaches to motivate SMEs to learn
N Lawless, J Allan, M O’Dwyer
Education+ Training, 2000
682000
Innovative marketing in SMEs: a theoretical framework
M O'Dwyer, A Gilmore, D Carson
European Business Review, 2009
652009
Determinants of new product performance in small firms
M O'Dwyer, A Ledwith
International Journal of Entrepreneurial Behavior & Research, 2009
552009
‘Thou shalt not plagiarise’: from self-reported views to recognition and avoidance of plagiarism
A Risquez, M O’Dwyer, A Ledwith
Assessment & Evaluation in Higher Education 38 (1), 34-43, 2013
432013
Forces influencing the speed of internationalisation: An exploratory Norwegian and Irish study
H Langseth, M O'Dwyer, C Arpa
Journal of Small Business and Enterprise Development, 2016
412016
Perceptions of product advantage, NPD and organisational performance
B Healy, A Ledwith, M O'Dwyer
Journal of Small Business and Enterprise Development, 2014
392014
To change or not to change–antecedents and outcomes of strategic renewal in SMEs
A Klammer, S Gueldenberg, S Kraus, M O’Dwyer
International Entrepreneurship and Management Journal 13 (3), 739-756, 2017
292017
Competitor orientation in successful SMEs: An exploration of the impact on innovation
M O’Dwyer, A Gilmore
Journal of Strategic Marketing 27 (1), 21-37, 2019
272019
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