| Adoption of Internet shopping: the role of consumer innovativeness A Varma Citrin, DE Sprott, SN Silverman, DE Stem Jr Industrial management & data systems 100 (7), 294-300, 2000 | 925 | 2000 |
| Relating Consumer-Based Sources of Brand Equity to Market Outcomes. SN Silverman, DE Sprott, VJ Pascal Advances in Consumer Research 26 (1), 1999 | 103 | 1999 |
| An historical review and modern assessment of the marketing mix concept SN Silverman Proceedings of the Conference on Historical Analysis and Research in …, 1995 | 28 | 1995 |
| Forming perceptions of overall product quality in consumer goods: A process of quality element integration SN Silverman, R Grover Research in Marketing 12, 251-287, 1995 | 21 | 1995 |
| Using total quality tools for marketing research: A qualitative approach for collecting, organizing, and analyzing verbal response data SN Silverman, LL Silverman Advanced Research Techniques Forum, 1994 | 17 | 1994 |
| Forming perceptions of overall quality in consumer products: a process of quality element integration SN Silverman, F Grover (No Title), 1995 | 15 | 1995 |
| Factors affecting the internal resistance to innovative marketing initiatives SN Silverman University of Pittsburgh, 1996 | 5 | 1996 |
| From internet use to internet adoption: Is general innovativeness enough? AV Citrin, DE Sprott, SN Silverman, DE Stem Jr American Marketing Association. Conference Proceedings 10, 232, 1999 | 2 | 1999 |
| TOM: The Story of How the Q Lost Its Tail N Steven, LL Silverman NONPROFIT WORLD 18 (6), 25-26, 2000 | | 2000 |
| Absolutely, Positively Hearing the Voice of the Customer: Exploring Overnight Delivery in Survey Research SN Silverman Journal of Market-Focused Management 4 (2), 143-159, 1999 | | 1999 |
| Back to the Future with the Marketing Mix D MacInnis, CW Park, S Silverman REPORT-MARKETING SCIENCE INSTITUTE CAMBRIDGE MASSACHUSETTS, 5-8, 1995 | | 1995 |
| Achieving Customer Satisfaction by Integrating Quality into Day-to-Day Work LL Silverman, SN Silverman INSTITUTE OF INDUSTRIAL ENGINEERS-PUBLICATIONS-IIE P, 31-31, 1994 | | 1994 |
David SprottDrucker School of ManagementVerified email at cgu.edu
