| Strategic marketing ambidexterity: Antecedents and financial consequences BW Josephson, JL Johnson, BJ Mariadoss Journal of the Academy of Marketing Science 44, 539-554, 2016 | 164 | 2016 |
| Service transition strategies in manufacturing: Implications for firm risk BW Josephson, JL Johnson, BJ Mariadoss, J Cullen Journal of Service Research 19 (2), 142-157, 2016 | 101 | 2016 |
| Uncle Sam rising: Performance implications of business-to-government relationships BW Josephson, JY Lee, BJ Mariadoss, JL Johnson Journal of Marketing 83 (1), 51-72, 2019 | 93 | 2019 |
| Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda A Griffin, BW Josephson, G Lilien, F Wiersema, B Bayus, R Chandy, ... Marketing Letters 24, 323-337, 2013 | 75 | 2013 |
| Political management, research and development, and advertising capital in the pharmaceutical industry: a good prognosis? KD Martin, BW Josephson, GG Vadakkepatt, JL Johnson Journal of Marketing 82 (3), 87-107, 2018 | 59 | 2018 |
| The impact of social capital and transaction efficacy on salesperson performance G Mallapragada, A Gupta, B Josephson Production and Operations Management 31 (9), 3525-3542, 2022 | 11 | 2022 |
| The effect of marketing strategy on firm financial performance BW Josephson Washington State University, 2014 | 10 | 2014 |
| Interfirm relational strategies and innovation: the role of interfirm relational traits and firm resources S Yim, BW Josephson, JL Johnson, SR Sisodiya Customer Needs and Solutions 2, 230-244, 2015 | 7 | 2015 |
| The effect of customer asset strategies on acquisition performance in business-to-government markets S Yan, JY Lee, BW Josephson Journal of the Academy of Marketing Science 52 (3), 789-814, 2024 | 4 | 2024 |
| Lobbying and the Like: Managing the Regulatory Environment K Martin, B Josephson, G Vadakkepatt, J Johnson NIM Marketing Intelligence Review 13 (2), 38-43, 2021 | 1 | 2021 |
| Carrot or Stick? The Effect of Supply-Side Regulations on Opioid Prescription Rates and Overdose Mortality B Josephson, G Vadakkepatt, BN Greenwood The Effect of Supply-Side Regulations on Opioid Prescription Rates and …, 2021 | 1 | 2021 |
| The Death of the Salesmen? Effect of B2B Online Channel Introduction on Offline Sales Performance B Josephson, JY Lee, S Sridhar Effect of B2B Online Channel Introduction on Offline Sales Performance …, 2021 | 1 | 2021 |
| Are Federal Contractors Less Innovative? AM Knott, B Josephson, JY Lee George Mason University School of Business Research Paper, 2024 | | 2024 |
| Effects of bid protests against government agencies on firm performance: Role of interorganisational relationship D Lee, JY Lee, BW Josephson Economic Analysis and Policy 81, 520-540, 2024 | | 2024 |
Babu (Lourduraj) John-MariadossJ.B. Hoskins Professor of Marketing, Texas Tech UniversityAdresse e-mail validée de ttu.edu
