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Dr Bryan Usrey
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How downplaying product greenness affects performance evaluations: Examining the effects of implicit and explicit green signals in advertising
B Usrey, D Palihawadana, C Saridakis, A Theotokis
Journal of Advertising 49 (2), 125-140, 2020
582020
The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews
MHEE Gerrath, B Usrey
International Journal of Research in Marketing 38 (3), 531-548, 2021
552021
The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions
A Biraglia, B Usrey, A Ulqinaku
Psychology & Marketing 38 (8), 1314-1322, 2021
442021
Examining how companies’ support of tourist attractions affects visiting intentions: The mediating role of perceived authenticity
A Biraglia, MHEE Gerrath, B Usrey
Journal of Travel Research 57 (6), 811-823, 2018
322018
Consumer cynicism in service failures
HA Tran, Y Strizhakova, B Usrey, S Johnson
Psychology & Marketing 39 (2), 346-359, 2022
192022
“The Review is Sponsored by”: The Effect of Sponsorship Disclosure on Blog Loyalty
MHEE Gerrath, B Usrey
Association for Consumer Research, 2016
42016
Overcoming the Performance Liability of Environmentally Friendly Products: An Examination of Subtle Signals and Green Attribute Optionality.
BG Usrey
University of Leeds, 2017
32017
False positives: How double-sided review systems affect consumers’ rating valence
B Usrey, A Grau
American Marketing Association: AMA, 2019
12019
9-V: Take a bite out of apple: How does static food advertising signaling dynamic influence food consumption
F Gao, W Zhang, TM Lowrey
ACR North American advances, 2017
12017
False positives: How double-sided review systems affect consumers’ rating valence
A Graul, B Usrey
The International Institute for Industrial Environmental Economics: 4th …, 2017
12017
The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching
B Usrey, A Biraglia
American Marketing Association Conference: AMA, 2020
2020
I Doubt It’s All About Their Own Benefits.” Consumer Cynicism as Mediator of Double Deviation Effect on Repurchase Intention
HA Tran, Y Strizhakova, B Usrey
2019 AMA Winter Academic Conference, 2019
2019
What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching
B Usrey, A Biraglia
Society of Consumer Psychology, 2019
2019
I DOUBT IT’S ALL ABOUT THEIR OWN BENEFITS.” CONSUMER CYNICISM AS MEDIATOR OF DOUBLE DEVIATION EFFECT ON REPURCHASE INTENTION
B Usrey, HN Tran
American Marketing Association: AMA, 2019
2019
When product scarcity backfires: consumer anger and brand switching
B Usrey, A Birgalia
American Marketing Association: AMA, 2019
2019
Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty
B Usrey, MHEE Gerrath
Global Marketing Conference, 615-615, 2018
2018
Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations
B Usrey, B Saridakis, D Palihawadana, A Theotokis
American Advertising Association Annual Conference, 2018
2018
SUBTLE GREEN ADVERTISING: HOW DOWNPLAYING PRODUCT GREENNESS IMPACTS ON PERFORMANCE EVALUATIONS
A Theotokis, B Usrey, C Saridakis, D Palihawadana
American Academy of Advertising. Conference. Proceedings (Online), 72-72, 2018
2018
20-L: Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews
M Gerrath, B Usrey
ACR North American Advances, 2017
2017
Optionally Green: the Role of Green Attribute Optionality in Influencing Performance Evaluations
B Usrey, D Palihawadana, C Saridakis, A Theotokis
ACR North American Advances, 2017
2017
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