| Virtual currencies: different schemes and research opportunities G Scheidegger, P Raghubir Marketing Letters 33 (2), 351-360, 2022 | 6 | 2022 |
| Price discount strategies in times of increasing price transparency G Scheidegger, M Linzmajer, T Rudolph Die Unternehmung 74 (4), 384-402, 2020 | 3 | 2020 |
| The Dose Makes the Poison-Dynamic Pricing Strategies and Their Influence on Consumers T Rudolph, G Scheidegger, E Barth, M Linzmajer Marketing Review St. Gallen 36 (5), 22-31, 2019 | 2 | 2019 |
| The Cost of Convenience: How Risk Jeopardizes Convenience in Automated Shopping SF Bischof, T Rudolph, G Scheidegger, T Böttger | 2 | 2018 |
| Smartphone Effect on Shoppers: How Mobile Information Storage Influences Price Knowledge G Scheidegger, T Rudolph, M Linzmajer | 2 | 2018 |
| Dynamisches Preismanagement im Handel-Handlungsempfehlungen für eine faire Preisgestaltung T Rudolph, D Steiner, G Scheidegger Marketing Review St. Gallen 38 (1), 62-69, 2021 | 1 | 2021 |
| Going Shopping Is Dead–How to Restore Meaning and Fun in Retail G Scheidegger, J Bauer, J Bieser Gottlieb Duttweiler Institute Research Paper, 2023 | | 2023 |
| Ausgebummelt–Wege des Handels aus der Spass-und Sinnkrise G Scheidegger, J Bauer, J Bieser Gottlieb Duttweiler Institute Research Paper, 2023 | | 2023 |
| “35 Pearls for a T-Shirt?”: How a Virtual Currency’s Dissimilarity to Money Decreases Purchase Intentions G Scheidegger, M Linzmajer | | 2022 |
| Dumb Smiles: How Positive Emotions Negatively Influence Purchase Intentions in Live Shopping G Scheidegger, M Linzmajer, M Eggenschwiler American Marketing Association, 2022 | | 2022 |
| Four Essays on Behavioral Pricing G Scheidegger University of St. Gallen, 2021 | | 2021 |
| In-Store Inspiration: How to Elicit Impulse Buying in the Shopper Journey D Herhausen, G Scheidegger, D Grewal, D Scheidegger | | 2021 |
| C. ESSAY II G Scheidegger, M Linzmajer, T Rudolph Four Essays on Behavioral Pricing, 39, 2021 | | 2021 |
| B. ESSAY I T Rudolph, G Scheidegger, E Barth, M Linzmajer Four Essays on Behavioral Pricing, 19, 2021 | | 2021 |
| Smartphone Effect on Shoppers: How Mobile Information Storage Influences Price Knowledge. M Linzmajer, G Scheidegger, T Rudolph, M Vanhuele ICIS, 2021 | | 2021 |
| “35 Candy for a T-Shirt?”: How a Currency’s Dissimilarity to Money Decreases Purchase Intentions G Scheidegger Sort 40 (60), 80, 2021 | | 2021 |
| Pay Less, Spend More: Consumers' Mental Accounting For Discounted Gift Cards G Scheidegger, T Rudolph, M Linzmajer, S Bischof Proceedings of the Association for Consumer Research 2020, 648, 2020 | | 2020 |
| The Black Friday Effect: The Moderating Impact of Event-Specific Promotions on the Relationship Between Deal Level and Deal Attractiveness G Scheidegger, K Kleinlercher, M Linzmajer, T Rudolph, E Barth | | 2020 |
| Automated Commerce: Consumers' Tolerance for Service Failures in Agency Situations SF Bischof, G Scheidegger, T Böttger, T Rudolph | | 2019 |
| Dank spielerischem Wettbewerb zu mehr unternehmerischem Denken T Rudolph, BD Klink, G Scheidegger | | 2019 |
Thomas RudolphProfessor of Marketing and Retail ManagementBestätigte E-Mail-Adresse bei unisg.ch
