| Religiosity and consumer behavior: A summarizing review R Agarwala, Riddhi, Mishra, Prashant, & Singh Journal of Management, Spirituality & Religion 16 (1), 32-54, 2019 | 242 | 2019 |
| Leadership Effectiveness. U Dhar, P Mishra Journal of Management Research (09725814) 1 (4), 2001 | 114 | 2001 |
| Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development? R Singh, M Bakshi, P Mishra Journal of Business Ethics 131 (2), 361-373, 2015 | 73 | 2015 |
| Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets P Mishra, M Bakshi, R Singh Australasian Marketing Journal (AMJ) 24 (1), 59-67, 2016 | 50 | 2016 |
| Have Green, Pay More: An Empirical Investigation of Consumer’s Attitude Towards Green Packaging in an Emerging Economy P Mishra, T Jain, M Motiani Essays on Sustainability and Management, 125-150, 2017 | 42 | 2017 |
| Structural equation modelling of determinants of consumer-based brand equity of newspapers M Bakshi, P Mishra Journal Of Media Business Studies 13 (2), 73-94, 2016 | 37 | 2016 |
| Sales technology usage: Modeling the role of support service, peer usage, perceived usefulness and attitude AK Upadhyay, K Khandelwal, T Nandan, P Mishra Asia Pacific Journal of Marketing and Logistics 30 (1), 257-271, 2018 | 33 | 2018 |
| Celebrity Endorsers and Adolescents: A Study of Gender Influences P Mishra, U Dhar, S Raotiwala Vikalpa 26 (4), 59-66, 2001 | 32 | 2001 |
| Does managing customer accounts receivable impact customer relationships, and sales performance? An empirical investigation RP Singh, R Singh, P Mishra Journal of Retailing and Consumer Services 60, 102460, 2021 | 31 | 2021 |
| Job-satisfaction as correlate of HRD climate-an empirical study P Mishra, U Dhar, S Dhar Indian Society for Training and Development, 1999 | 30 | 1999 |
| Looking forward, looking back: Drawing on the past to shape the future of marketing: Proceedings of the 2013 world marketing congress C Campbell, JJ Ma Springer, 2015 | 19 | 2015 |
| Drivers of brand equity of television news channels: evidences from emerging market M Bakshi, P Mishra Marketing Intelligence & Planning 35 (1), 147-162, 2017 | 18 | 2017 |
| Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion RS Agarwala, Riddhi, Prashant Mishra Journal of Advertising, 1-19, 2021 | 16* | 2021 |
| A framework for performance evaluation of channel partners in distribution relationships V Goyal, P Mishra International Journal of Productivity and Performance Management 65 (4), 503-531, 2016 | 14 | 2016 |
| Type A/B Behaviour Pattern and Occupation as Predictors of Occupational Role Stress M Jain, P Mishra, S Kothari Indian Journal of Industrial Relations, 528-553, 2002 | 13 | 2002 |
| Strategic imperatives of communicating CSR through digital media: An emerging market perspective P Mishra, M Bakshi Communicating Corporate Social Responsibility in the Digital Era, 35-49, 2017 | 12* | 2017 |
| The effect of content credibility on consumer–based brand equity: the case of Indian television channels M Bakshi, BM Khan, P Mishra International Journal of Indian Culture and Business Management 8 (3), 329-344, 2014 | 12 | 2014 |
| Emotional Intelligence as a correlate of Thinking Orientation among future managers P Mishra, U Dhar Indian Journal of Industrial Relations, 323-338, 2001 | 11 | 2001 |
| Market orientation and customer-based corporate brand equity (CBCBE): A dyadic study of Indian B2B firms S Sarkar, P Mishra Journal of Strategic Marketing 25 (5-6), 367-383, 2017 | 10 | 2017 |
| Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress MD Groza, CB Ragland Springer, 2015 | 10 | 2015 |
Madhupa BakshiDean, Media Sciences, The Heritage Academy, Heritage Institute of TechnologyVerified email at tha.edu.in
