| Consumer switching costs: a typology, antecedents, and consequences TA Burnham, JK Frels, V Mahajan Journal of the Academy of Marketing Science 31 (2), 109-126, 2003 | 3114 | 2003 |
| Consumer response to genetically modified foods: market segment analysis and implications for producers and policy makers GA Baker, TA Burnham Journal of Agricultural and Resource Economics 26 (2), 387-403, 2001 | 406 | 2001 |
| Methods, systems and devices related to road mounted indicators for providing visual indications to approaching traffic T Peddie, DP Bim-Merle, TA Burnham, DO Santos, LE Miller, V Mehta, ... US Patent 7,688,222, 2010 | 229 | 2010 |
| The market for genetically modified foods: consumer characteristics and policy implications GA Baker, TA Burnham The International Food and Agribusiness Management Review 4 (4), 351-360, 2001 | 119 | 2001 |
| Do we understand each other? Toward a simulated empathy theory for entrepreneurship MD Packard, TA Burnham Journal of Business Venturing 36 (1), 106076, 2020 | 63 | 2020 |
| Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and status seeking L Choi, T Burnham Journal of Product & Brand Management 29 (2), 565-578, 2021 | 34 | 2021 |
| Factors Influencing Successful Net Promoter Score Adoption by a Nonprofit Organization: A Case Study of the Boy Scouts of America TA Burnham, JA Wong International Review on Public and Nonprofit Marketing 15 (4), 475-495, 2018 | 22 | 2018 |
| Word of Mouth Opportunity: Why Recommendation Likelihood Overestimates Positive Word of Mouth TA Burnham, RB Leary Journal of Marketing Theory and Practice 26 (4), 368-389, 2018 | 21 | 2018 |
| Structural topic modelling segmentation: a segmentation method combining latent content and customer context JE Fresneda, TA Burnham, CH Hill Journal of Marketing Management 37 (7-8), 792-812, 2021 | 15 | 2021 |
| I’ve got an idea! Exploring the antecedents of suggestion sharing in consumer services T Burnham Journal of Services Marketing 34 (4), 443-457, 2020 | 12 | 2020 |
| Factors Affecting Exam Completion Speed, Exam Performance, and Nonexam Performance TA Burnham, I Makienko Journal of Marketing Education 40 (2), 140-151, 2018 | 12 | 2018 |
| Measuring and managing consumer switching costs to improve customer retention in continuous services TA Burnham University of Texas at Austin, 1998 | 12 | 1998 |
| Consumer suggestion sharing: helpful, pragmatic and conditional TA Burnham, G Ridinger, A Carpenter, L Choi European Journal of Marketing 55 (3), 726-762, 2021 | 10 | 2021 |
| The effect of others’ participation on charitable behavior: Moderating role of recipient resource scarcity A Mukherjee, SY Lee, T Burnham Journal of Business Research 120, 213-228, 2020 | 9 | 2020 |
| Illegal Corporate Bribery: The Pressure to 'Make Do' and Achieve Goals TA Burnham, HJJ Jeon, H Zeng Journal of Marketing Theory and Practice 26 (3), 246-259, 2018 | 9 | 2018 |
| Boosting Performance on an Evaluative Math Test: Goal Activation vs. Self-Affirmation A Wieland, TA Burnham Psychological Reports 118 (1), 41-56, 2016 | 7 | 2016 |
| Anticipated firm interaction can bias expressed customer satisfaction A Mukherjee, T Burnham, D King Journal of Retailing and Consumer Services 59, 102379, 2021 | 4 | 2021 |
| The effects of implicit firm theory on customer engagement and firm-related judgments RB Leary, T Burnham, W Montford Journal of Consumer Marketing 38 (7), 751-765, 2021 | 2 | 2021 |
| An Exploratory Characterization of Consumer Suggestion Sharing: Theoretical and Empirical Perspectives TA Burnham Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2021 | 2* | 2021 |
| Support for a Motivation-Based Typology of Unsolicited Customer Feedback TA Burnham Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 2 | 2018 |
Vijay MahajanJohn P. Harbin Centennial Chair in Business, McCombs School, The University of Texas at AustinVerified email at McCombs.UTexas.edu
