Ali Besharat
Ali Besharat
Professor of Marketing, University of Denver
Verified email at - Homepage
Cited by
Cited by
How co-branding versus brand extensions drive consumers' evaluations of new products: A brand equity approach
A Besharat
Industrial Marketing Management 39 (8), 1240-1249, 2010
The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues
R Langan, A Besharat, S Varki
International Journal of Research in Marketing 34 (2), 414-429, 2017
Towards the formation of consensus in the domain of co-branding: Current findings and future priorities
A Besharat, R Langan
Journal of Brand Management 21, 112-132, 2014
Who benefits from multiple brand celebrity endorsements? An experimental investigation
ACH Chen, RYH Chang, A Besherat, DW Baack
Psychology & Marketing 30 (10), 850-860, 2013
Are maximizers blind to the future? When today’s best does not make for a better tomorrow
A Besharat, DM Ladik, FA Carrillat
Marketing Letters 25, 77-91, 2014
Leveraging virtual attribute experience in video games to improve brand recall and learning
A Besharat, A Kumar, JR Lax, EJ Rydzik
Journal of Advertising 42 (2-3), 170-182, 2013
When motivation is against debtors' best interest: The illusion of goal progress in credit card debt repayment
A Besharat, FA Carrillat, DM Ladik
Journal of Public Policy & Marketing 33 (2), 143-158, 2014
Keeping consumers in the red: Hedonic debt prioritization within multiple debt accounts
S Varki, AW Craig
Journal of Consumer Psychology 25 (2), 311–316, 2015
Fashionably late: Strategies for competing against a pioneer advantage
A Besharat, RJ Langan, CA Nguyen
Journal of Business Research 69 (2), 718-725, 2016
Management response to online WOM: Helpful or detrimental?
YJ Lee, K Xie, A Besharat
To stay or switch: breaking the habit of status quo through imagery perspective
R Saine, CA Nguyen, A Besharat, PJ Trocchia
European Journal of Marketing 52 (9/10), 1864-1885, 2018
Revenue management, hedonic pricing models and the effects of operational attributes
DR Bacon, A Besharat, HG Parsa, SJ Smith
International Journal of Revenue Management 9 (2-3), 147-164, 2016
Exogenous brand crises: brand infection and contamination
KA Whitler, A Besharat, S Kashmiri
Marketing letters 32, 129-133, 2021
When indulgence gets the best of you: Unexpected consequences of prepayment
A Besharat, G Nardini
Journal of Business Research 92, 321-328, 2018
Management Responses to Online Reviews: Helpful or Detrimental?
YJ Lee, K Xie, A Besharat, Y Tan
Customizing calories: How rejecting (vs. selecting) ingredients leads to lower calorie estimation and unhealthier food choices
A Besharat, M Romero, K Haws
Journal of Retailing 97 (3), 424-438, 2021
Contextual and Competitive Interference: Inhibition or Facilitation?
A Kumar, A Besharat, CD Lindsey, S Krishnan
Journal of advertising 43 (3), 228-243, 2014
I see me: The role of observer imagery in reducing consumer transgressions
R Saine, AJ Kull, A Besharat, S Varki
Journal of Business Ethics 168, 721-732, 2021
Essays on Mental Accounting and Consumers' Decision Making
A Besharat
A Step Forward Toward Discernment Of Co-Branding Strategy
A Besharat
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference …, 2014
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