Mark R. Gleim
Mark R. Gleim
Assistant Professor of Marketing, Auburn University
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Cited by
Cited by
Green marketing strategies: an examination of stakeholders and the opportunities they present
JJ Cronin, JS Smith, MR Gleim, E Ramirez, JD Martinez
Journal of the Academy of Marketing Science 39 (1), 158-174, 2011
Against the green: A multi-method examination of the barriers to green consumption
MR Gleim, JS Smith, D Andrews, JJ Cronin Jr
Journal of retailing 89 (1), 44-61, 2013
Freedom from ownership: An exploration of access-based consumption
SJ Lawson, MR Gleim, R Perren, J Hwang
Journal of Business Research 69 (8), 2615-2623, 2016
Spanning the gap: an examination of the factors leading to the green gap
M Gleim, SJ Lawson
Journal of Consumer Marketing, 2014
Sharers and sellers: A multi-group examination of gig economy workers' perceptions
MR Gleim, CM Johnson, SJ Lawson
Journal of Business Research 98, 142-152, 2019
Revealed reader preference for marketing journals
CF Hofacker, MR Gleim, SJ Lawson
Journal of the Academy of Marketing Science 37 (2), 238-247, 2009
Using an old dog for new tricks: A regulatory focus perspective on consumer acceptance of RFID applications
JS Smith, MR Gleim, SG Robinson, WJ Kettinger, SHS Park
Journal of Service Research 17 (1), 85-101, 2014
High or low: The impact of brand logo location on consumers product perceptions
R Dong, MR Gleim
Food Quality and Preference 69, 28-35, 2018
The impact of RFID on service organizations: a service profit chain perspective
JS Smith, L Lee, M Gleim
Managing Service Quality: An International Journal, 2009
Extending the institutional environment: the impact of internal and external factors on the green behaviors of an individual
MR Gleim, JS Smith, JJ Cronin Jr
Journal of Strategic Marketing 27 (6), 505-520, 2019
When perception isn’t reality: an examination of consumer perceptions of innovation
MR Gleim, SJ Lawson, SG Robinson
Marketing Management Journal 25 (1), 16-26, 2015
From green to gold: Three essays on corporate social responsibility as a marketing strategy
MR Gleim
The Florida State University, 2011
Decisions, decisions: variations in decision-making for access-based consumption
SJ Lawson, MR Gleim, MD Hartline
Journal of Marketing Theory and Practice, 1-17, 2021
The impact of the institutional environment on green consumption in India
N Sreen, R Yadav, S Kumar, M Gleim
Journal of Consumer Marketing, 2020
Blockchain: a game changer for marketers?
MR Gleim, JL Stevens
Marketing Letters 32 (1), 123-128, 2021
An examination of cultural influences in green environmental behaviour in India and the United States
BS Gammoh, AC Koh, SC Okoroafo, M Gleim
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 51-52, 2016
The Marketing Ripple in Supply Chains
GL Fox, M Gleim
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2015
Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies
MR Gleim, SJ Lawson, SG Robinson
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
Does the Green Shoe Fit? Examining Consumer Perceptions of Fit and CSR Activities
MR Gleim, JS Wolter
The Sustainable Global Marketplace, 75-75, 2015
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