Mark R. Gleim
Mark R. Gleim
Assistant Professor of Marketing, Auburn University
Verified email at auburn.edu
Title
Cited by
Cited by
Year
Green marketing strategies: an examination of stakeholders and the opportunities they present
JJ Cronin, JS Smith, MR Gleim, E Ramirez, JD Martinez
Journal of the Academy of Marketing Science 39 (1), 158-174, 2011
6912011
Against the green: A multi-method examination of the barriers to green consumption
MR Gleim, JS Smith, D Andrews, JJ Cronin Jr
Journal of retailing 89 (1), 44-61, 2013
6772013
Freedom from ownership: An exploration of access-based consumption
SJ Lawson, MR Gleim, R Perren, J Hwang
Journal of Business Research 69 (8), 2615-2623, 2016
1802016
Spanning the gap: an examination of the factors leading to the green gap
M Gleim, SJ Lawson
Journal of Consumer Marketing, 2014
1082014
Sharers and sellers: A multi-group examination of gig economy workers' perceptions
MR Gleim, CM Johnson, SJ Lawson
Journal of Business Research 98, 142-152, 2019
542019
Revealed reader preference for marketing journals
CF Hofacker, MR Gleim, SJ Lawson
Journal of the Academy of Marketing Science 37 (2), 238-247, 2009
362009
Using an old dog for new tricks: A regulatory focus perspective on consumer acceptance of RFID applications
JS Smith, MR Gleim, SG Robinson, WJ Kettinger, SHS Park
Journal of Service Research 17 (1), 85-101, 2014
342014
High or low: The impact of brand logo location on consumers product perceptions
R Dong, MR Gleim
Food Quality and Preference 69, 28-35, 2018
192018
The impact of RFID on service organizations: a service profit chain perspective
JS Smith, L Lee, M Gleim
Managing Service Quality: An International Journal, 2009
172009
Extending the institutional environment: the impact of internal and external factors on the green behaviors of an individual
MR Gleim, JS Smith, JJ Cronin Jr
Journal of Strategic Marketing 27 (6), 505-520, 2019
132019
When perception isn’t reality: an examination of consumer perceptions of innovation
MR Gleim, SJ Lawson, SG Robinson
Marketing Management Journal 25 (1), 16-26, 2015
132015
From green to gold: Three essays on corporate social responsibility as a marketing strategy
MR Gleim
The Florida State University, 2011
52011
Decisions, decisions: variations in decision-making for access-based consumption
SJ Lawson, MR Gleim, MD Hartline
Journal of Marketing Theory and Practice, 1-17, 2021
42021
The impact of the institutional environment on green consumption in India
N Sreen, R Yadav, S Kumar, M Gleim
Journal of Consumer Marketing, 2020
42020
Blockchain: a game changer for marketers?
MR Gleim, JL Stevens
Marketing Letters 32 (1), 123-128, 2021
32021
An examination of cultural influences in green environmental behaviour in India and the United States
BS Gammoh, AC Koh, SC Okoroafo, M Gleim
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 51-52, 2016
22016
The Marketing Ripple in Supply Chains
GL Fox, M Gleim
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2015
2015
Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies
MR Gleim, SJ Lawson, SG Robinson
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
2015
Does the Green Shoe Fit? Examining Consumer Perceptions of Fit and CSR Activities
MR Gleim, JS Wolter
The Sustainable Global Marketplace, 75-75, 2015
2015
The system can't perform the operation now. Try again later.
Articles 1–19