| Drivers of consumer–brand identification N Stokburger-Sauer, S Ratneshwar, S Sen International Journal of Research in Marketing 29 (4), 406-418, 2012 | 1112 | 2012 |
| Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance US Grissemann, NE Stokburger-Sauer Tourism Management 33 (6), 1483-1492, 2012 | 1020 | 2012 |
| Brand image and fan loyalty in professional team sport: A refined model and empirical assessment HH Bauer, NE Stokburger-Sauer, S Exler Journal of Sport Management 22 (2), 205-226, 2008 | 967 | 2008 |
| Customer‐based brand equity in the team sport industry: Operationalization and impact on the economic success of sport teams HH Bauer, NE Sauer, P Schmitt European Journal of Marketing 39 (5/6), 496-513, 2005 | 481 | 2005 |
| Brand community: Drivers and outcomes N Stokburger‐Sauer Psychology & Marketing 27 (4), 347-368, 2010 | 449 | 2010 |
| Is luxury just a female thing? The role of gender in luxury brand consumption NE Stokburger-Sauer, K Teichmann Journal of Business Research 66 (7), 889-896, 2013 | 400 | 2013 |
| Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions K Matzler, A Strobl, N Stokburger-Sauer, A Bobovnicky, F Bauer Tourism Management 52, 507-520, 2016 | 331 | 2016 |
| Brand personality: A meta-analytic review of antecedents and consequences M Eisend, NE Stokburger-Sauer Marketing Letters 24, 205-216, 2013 | 300 | 2013 |
| The role of aesthetic taste in consumer behavior WD Hoyer, NE Stokburger-Sauer Journal of the Academy of Marketing Science 40, 167-180, 2012 | 263 | 2012 |
| Destination attractiveness and destination attachment: The mediating role of tourists' attitude BF Reitsamer, A Brunner-Sperdin, NE Stokburger-Sauer Tourism Management Perspectives 19, 93-101, 2016 | 237 | 2016 |
| The impact of emotional labor on employees’ work-life balance perception and commitment: A study in the hospitality industry V Hofmann, NE Stokburger-Sauer International Journal of Hospitality Management 65, 47-58, 2017 | 222 | 2017 |
| The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy NE Stokburger-Sauer Tourism Management 32 (6), 1282-1289, 2011 | 220 | 2011 |
| The Loyalty of German Soccer Fans: Does a Team’s Brand Image Matter? SE Hans H. Bauer, Nicola E. Sauer International Journal of Sports Marketing & Sponsorship 7 (1), 11-22, 2005 | 197* | 2005 |
| The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity B Schnurr, A Brunner-Sperdin, NE Stokburger-Sauer Marketing Letters 28, 241-253, 2017 | 123 | 2017 |
| Motivational drivers of content contribution to company‐versus consumer‐hosted online communities K Teichmann, NE Stokburger‐Sauer, A Plank, A Strobl Psychology & Marketing 32 (3), 341-355, 2015 | 121 | 2015 |
| Consumer advisors revisited: What drives those with market mavenism and opinion leadership tendencies and why? NE Stokburger‐Sauer, WD Hoyer Journal of Consumer Behaviour: An International Research Review 8 (2‐3), 100-115, 2009 | 112 | 2009 |
| Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness N Koschate-Fischer, WD Hoyer, NE Stokburger-Sauer, J Engling Journal of the Academy of Marketing Science 46, 516-536, 2018 | 90 | 2018 |
| Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty NE Stokburger-Sauer, U Scholl-Grissemann, K Teichmann, M Wetzels Journal of Service Management 27 (4), 563-590, 2016 | 84 | 2016 |
| Measurement characteristics of Aaker's brand personality dimensions: Lessons to be learned from human personality research M Eisend, NE Stokburger‐Sauer Psychology & Marketing 30 (11), 950-958, 2013 | 78 | 2013 |
| Consumer Sophistication: Messung, Determinanten und Wirkungen auf Kundenzufriedenheit und Kundenloyalität NE Sauer | 76 | 2003 |
S. (Ratti) RatneshwarProfessor Emeritus, University of MissouriVerified email at missouri.edu
