| Time for a radical reappraisal of tourist decision making? Toward a new conceptual model S McCabe, C Li, Z Chen Journal of Travel Research 55 (1), 3-15, 2016 | 203 | 2016 |
| Inspire me to donate: The use of strength emotion in donation appeals J Liang, Z Chen, J Lei Journal of Consumer Psychology 26 (2), 283-288, 2016 | 146 | 2016 |
| Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal Z Chen, Y Huang International Journal of Research in Marketing 33 (4), 868-880, 2016 | 67 | 2016 |
| Are rich and diverse emotions beneficial? The impact of emodiversity on tourists’ experiences L Wang, Y Hou, Z Chen Journal of Travel Research 60 (5), 1085-1103, 2021 | 48 | 2021 |
| Does vivid imagination deter visitation? The role of mental imagery processing in virtual tourism on tourists’ behavior C Zheng, Z Chen, Y Zhang, Y Guo Journal of Travel Research 61 (7), 1528-1541, 2022 | 47 | 2022 |
| The moderating role of dialecticism in consumer responses to product information H Wang, R Batra, Z Chen Journal of Consumer Psychology 26 (3), 381-394, 2016 | 44 | 2016 |
| It’s not just black or white: Effects of ambivalence on residents’ support for a mega-event Z Chen, Y Wang, X Li, L Lawton Journal of Hospitality & Tourism Research 43 (2), 283-313, 2019 | 17 | 2019 |
| The impact of social distancing on tourists’ preferences for anthropomorphism H Liu, ST Xu, Z Chen, Y Hou Journal of hospitality and tourism management 55, 383-398, 2023 | 3 | 2023 |
| Effect of legacy motivation on individuals' financial risk-taking: Mediating role of future self-continuity. L Wang, Z Chen, Y He Acta Psychologica Sinica, 2020 | 3 | 2020 |
| On Knowledge Creation in Studies of Tourists’ Psychology and Behaviors C Zengxiang Tourism and Hospitality Prospects 4 (4), 1, 2020 | 1 | 2020 |
| Do numbers have shape? The matching effect between precise numerical information and brand logo shape. C Yang, ZX Chen Acta Psychologica Sinica, 2019 | 1 | 2019 |
| Inspirational appeals are more effective: The influence of strength emotions on persuasion and donation J Liang, Z Chen, J Lei Rutgers Business Review 2 (2), 2017 | 1 | 2017 |
| Infusing pre-registration into tourism research Z Chen, XR Li Tourism Management 104, 104931, 2024 | | 2024 |
| The asymmetric effect of corporate reputation communication on flagship and non‐flagship product evaluations Z Chen, H Mao, T Tu, H Wang Psychology & Marketing, 2024 | | 2024 |
| HOW CAN MORALITY-IRRELEVANT INSPIRATION LEAD TO MORALITY BEHAVIOR? J Liang, Z Chen, J Lei Global Marketing Conference, 333-333, 2018 | | 2018 |
| 11-O: The Influences of Morality-Irrelevant Inspiration on the Two Faces of Morality Behavior J Liang, Z Chen, J Lei, M Lim, YW Ha ACR North American Advances, 2017 | | 2017 |
| A CROSS-CULTURAL INVESTIGATION OF THE POSITIVITY EFFECT J Liang, Z Chen, H Wang, KB Murray Marketing Theory and Applications, 340, 2012 | | 2012 |
| Is There a Universal Positivity Effect? a Cross-Cultural Perspective J Liang, Z Chen, H Wang, KB Murray ACR North American Advances, 2011 | | 2011 |
| Affect Evaluation Or Regulation in Visual Art Consumption? the Influence of Pure and Mixed Emotions J Liang, Z Chen ACR North American Advances, 2011 | | 2011 |
