| Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy N Boso, VM Story, JW Cadogan Journal of business Venturing 28 (6), 708-727, 2013 | 817 | 2013 |
| Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy N Boso, JW Cadogan, VM Story International Small Business Journal 31 (1), 57-81, 2013 | 306 | 2013 |
| Capabilities for advanced services: A multi-actor perspective VM Story, C Raddats, J Burton, J Zolkiewski, T Baines Industrial Marketing Management 60, 54-68, 2017 | 261 | 2017 |
| Complementary effect of entrepreneurial and market orientations on export new product success under differing levels of competitive intensity and financial capital N Boso, JW Cadogan, VM Story International Business Review 21 (4), 667-681, 2012 | 261 | 2012 |
| The form of relationship between firm‐level product innovativeness and new product performance in developed and emerging markets VM Story, N Boso, JW Cadogan Journal of Product Innovation Management 32 (1), 45-64, 2015 | 220 | 2015 |
| Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies N Boso, VM Story, JW Cadogan, M Micevski, S Kadic-Maglajlic Journal of International Marketing 21 (4), 62-87, 2013 | 210 | 2013 |
| Roles, role performance, and radical innovation competences V Story, L O'Malley, S Hart Industrial Marketing Management 40 (6), 952-966, 2011 | 194 | 2011 |
| Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters JW Cadogan, CC Cui, RE Morgan, VM Story Industrial marketing management 35 (5), 634-647, 2006 | 191 | 2006 |
| Strategic B2B customer experience management: the importance of outcomes-based measures J Zolkiewski, V Story, J Burton, P Chan, A Gomes, P Hunter-Jones, ... Journal of Services Marketing, 2017 | 156 | 2017 |
| Motivations for servitization: the impact of product complexity C Raddats, T Baines, J Burton, VM Story, J Zolkiewski International Journal of Operations & Production Management 36 (5), 572-591, 2016 | 152 | 2016 |
| Relational resources and competences for radical product innovation V Story, S Hart, L O'Malley Journal of marketing management 25 (5-6), 461-481, 2009 | 138 | 2009 |
| Interactively developed capabilities: evidence from dyadic servitization relationships C Raddats, J Zolkiewski, VM Story, J Burton, T Baines, A Ziaee Bigdeli International Journal of Operations & Production Management 37 (3), 382-400, 2017 | 116 | 2017 |
| Methodological and practical implications of the Delphi technique in marketing decision-making: a re-assessment V Story, L Hurdley, G Smith, J Saker The Marketing Review 1 (4), 487-504, 2000 | 88 | 2000 |
| Overcoming the challenges that hinder new service development by manufacturers with diverse services strategies J Burton, VM Story, C Raddats, J Zolkiewski International Journal of Production Economics 192, 29-39, 2017 | 87 | 2017 |
| The barriers and consequences of radical innovations: Introduction to the issue VM Story, K Daniels, J Zolkiewski, ARJ Dainty Industrial Marketing Management 43 (8), 1271-1277, 2014 | 80 | 2014 |
| Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions JW Cadogan, N Boso, VM Story, O Adeola Journal of Business Research 69 (11), 5046-5052, 2016 | 74 | 2016 |
| Social tourism and self-efficacy: Exploring links between tourism participation, job-seeking and unemployment KI Kakoudakis, S McCabe, V Story Annals of Tourism Research 65, 108-121, 2017 | 70 | 2017 |
| Entrepreneurial and market-oriented activities, financial capital, environment turbulence, and export performance in an emerging economy N Boso, P Oghazi, JW Cadogan, VM Story Journal of Small Business Strategy 26 (1), 1-24, 2016 | 70 | 2016 |
| Marketing in a recession: retrench or invest? L O'Malley, V Story, V O'Sullivan Journal of Strategic Marketing 19 (3), 285-310, 2011 | 61 | 2011 |
| Linking the demands–control–support model to innovation: The moderating role of personal initiative on the generation and implementation of ideas K Daniels, V Wimalasiri, A Cheyne, V Story Journal of Occupational and Organizational Psychology 84 (3), 581-598, 2011 | 55 | 2011 |
