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Robert P. Ormrod Ph.D
Robert P. Ormrod Ph.D
External Lecturer, Aarhus University
Verified email at mgmt.au.dk
Title
Cited by
Cited by
Year
A conceptual model of political market orientation
RP Ormrod
Current issues in political marketing, 53-70, 2006
1412006
Political marketing: Theory and concepts
RP Ormrod, SCM Henneberg, NJ O'Shaughnessy
Sage, 2013
1072013
A critique of the Lees-Marshment market-oriented party model
RP Ormrod
Politics 26 (2), 110-118, 2006
852006
Political market orientation and its commercial cousin: close family or distant relatives?
RP Ormrod
Journal of Political Marketing 6 (2-3), 69-90, 2007
642007
The triadic interaction model of political marketing exchange
SC Henneberg, RP Ormrod
Marketing Theory 13 (1), 87-103, 2013
402013
Political market orientation: A framework for understanding relationship structures in political parties
RP Ormrod, H Savigny
Party Politics 18 (4), 487-502, 2012
362012
Strategic political postures and political market orientation: Toward an integrated concept of political marketing strategy
RP Ormrod, SCM Henneberg
Journal of Political Marketing 9 (4), 294-313, 2010
352010
Political marketing orientation: confusions, complications, and criticisms
NJ O'Shaughnessy, PR Baines, A O'Cass, RP Ormrod
Journal of Political Marketing 11 (4), 353-366, 2012
332012
An investigation into the relationship between political activity levels and political market orientation
RP Ormrod, SC Henneberg
European Journal of Marketing 44 (3/4), 382-400, 2010
332010
Defining political marketing
RP Ormrod
322012
Political market orientation and strategic party postures in Danish political parties
RP Ormrod, SC Henneberg
European Journal of Marketing 45 (6), 852-881, 2011
292011
'Are you thinking what we're thinking?'or'Are we thinking what you're thinking?'An exploratory analysis of the market orientation of UK parties in 2005
RP Ormrod, SCM Henneberg
The Marketing of Political Parties: Political Marketing at the 2005 British …, 2006
282006
Understanding voter orientation in the context of political market orientation: Is the political customer king?
RP Ormrod, SC Henneberg
Journal of Marketing Management 26 (1-2), 108-130, 2010
262010
Political marketing in untraditional campaigns: The case of David Cameron's Conservative Party leadership victory
RP Ormrod, SC Henneberg, N Forward, J Miller, L Tymms
Journal of Public Affairs: An International Journal 7 (3), 235-248, 2007
252007
Different facets of market orientation: A comparative analysis of party manifestos
RP Ormrod, SC Henneberg
Journal of Political Marketing 8 (3), 190-208, 2009
242009
Limitations and implications of product‐oriented, sales‐oriented and market‐oriented political parties: evidence for public affairs
RP Ormrod
Journal of Public Affairs 11 (4), 395-405, 2011
202011
Understanding political market orientation
RP Ormrod
Aarhus School of Business, Aarhus University, Department of Marketing and …, 2009
192009
Operationalising the conceptual model of political market orientation
RP Ormrod
142004
Stakeholders in the political marketing context
RP Ormrod
Journal of Public Affairs 17 (4), e1671, 2017
132017
The network researchers' network: A social network analysis of the IMP Group 1984-2006
SC Henneberg, Z Jiang, P Naudé, RP Ormrod
The IMP Journal 3 (1), 28-49, 2009
122009
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