| Moralities in food and health research S Askegaard, N Ordabayeva, P Chandon, T Cheung, Z Chytkova, Y Cornil, ... Journal of Marketing Management 30 (17-18), 1800-1832, 2014 | 104 | 2014 |
| Cynical identity projects as consumer resistance–the Scrooge as a social critic? I Mikkonen, J Moisander, AF Fırat Consumption, Markets and Culture 14 (1), 99-116, 2011 | 91 | 2011 |
| Happy Festivus! Parody as playful consumer resistance I Mikkonen, D Bajde Consumption Markets & Culture 16 (4), 311-337, 2013 | 50 | 2013 |
| What not to wear? Oppositional ideology, fashion, and governmentality in wardrobe self-help I Mikkonen, H Vicdan, A Markkula Consumption Markets & Culture 17 (3), 254-273, 2014 | 45 | 2014 |
| Negotiating subcultural authenticity through interpretation of mainstream advertising I Mikkonen International Journal of Advertising 29 (2), 303-326, 2010 | 29 | 2010 |
| Consumer resistance as struggle over subjectivity I Mikkonen, N Dholakia, J Moisander, A Valtonen University of Rhode Island Working Paper series 12 (6), 2011 | 8 | 2011 |
| Negotiating beauty: Local readings of global cultural flows J Rokka, HK Desavelle, I Mikkonen Latin American advances in consumer research 2, 84-89, 2008 | 8 | 2008 |
| Markkinoinnin perusteet I Mikkonen Luento Aalto-yliopiston kauppakorkea, 2017 | 2 | 2017 |
| Kauneuden kulttuuriset kasvot I Mikkonen, HK Desavelle, J Rokka Kulttuuriosaaminen-Tietotalouden taitolaji, 167-199, 2009 | 2 | 2009 |
| Consumers' alternative dietary lifestyles-a narrative approach I Mikkonen, E Koivisto, A Luukkonen North American Conference of the Association for Consumer Research …, 2012 | 1 | 2012 |
| Rationalizing Physical Exercise Avoidance: A Social Norm Perspective. Consumer Culture Theory I Mikkonen Consumer Culture Theory Conference, 2017 | | 2017 |
| Mystifying homosexuality: Representations of gays and lesbians in advertising I Mikkonen Marketing Theory, 14-17, 2016 | | 2016 |
| Dark-Suit, White-Shirt and Black-Oxfords: Necessity or choice? Juggling boundaries through consumption in organizational identity work H Blakaj, I Vaniala, A Gloukhovtsev, H Tikkanen, I Mikkonen Strategic Management Society 35th Annual International Conference, Denver …, 2015 | | 2015 |
| Upper echelons perspective on search landscape and competitive behavior I Vaniala, H Tikkanen, J Aspara, P Mattila, H Blakaj, I Mikkonen, ... Strategic Management Society Annual International Conference, 2015 | | 2015 |
| Rethinking Consumer Experience in Social Media–a Conceptual Approach I Mikkonen, N Dholakia, S Könkkölä Asia-Pacific Association for Consumer Research Conference, 129-131, 2012 | | 2012 |
| Ironic Effects of Food Commercials: When More Food-Related Mental Images Make You Eat Less COC Werle, M Birau, J Coelho ACR North American Advances, 2012 | | 2012 |
| What Not To Wear? Consumer Government in Wardrobe Self-Help A Markkula, I Mikkonen, H Vicdan Advances in Consumer Research, 463-464 P., 2011 | | 2011 |
| Discursive power and consumer resistance I Mikkonen Seminar on Consumer Behavior in Information Society, Helsinki, Finland, May …, 2011 | | 2011 |
| Consumer resistance as struggle over subjectivity: Essays on consumer resistance to marketplace ideologies and marketer-constructed consumer subjectivities I Mikkonen | | 2010 |
| Alakulttuuri mainonnan autenttisuuden tulkkina I Mikkonen Kulttuuriosaaminen: tietotalouden taitolaji, 265-278, 2009 | | 2009 |
