| Consumer response to negative publicity: The moderating role of commitment R Ahluwalia, RE Burnkrant, HR Unnava Journal of marketing research 37 (2), 203-214, 2000 | 1802 | 2000 |
| How prevalent is the negativity effect in consumer environments? R Ahluwalia Journal of consumer research 29 (2), 270-279, 2002 | 653 | 2002 |
| When brand personality matters: The moderating role of attachment styles V Swaminathan, KM Stilley, R Ahluwalia Journal of consumer research 35 (6), 985-1002, 2009 | 602 | 2009 |
| The moderating role of commitment on the spillover effect of marketing communications R Ahluwalia, HR Unnava, RE Burnkrant Journal of Marketing research 38 (4), 458-470, 2001 | 569 | 2001 |
| The effects of extensions on the family brand name: An accessibility-diagnosticity perspective R Ahluwalia, Z Gürhan-Canli Journal of consumer research 27 (3), 371-381, 2000 | 503 | 2000 |
| Examination of psychological processes underlying resistance to persuasion R Ahluwalia Journal of Consumer Research 27 (2), 217-232, 2000 | 500 | 2000 |
| An examination of different explanations for the mere exposure effect X Fang, S Singh, R Ahluwalia Journal of consumer research 34 (1), 97-103, 2007 | 460 | 2007 |
| How far can a brand stretch? Understanding the role of self-construal R Ahluwalia Journal of Marketing Research 45 (3), 337-350, 2008 | 308 | 2008 |
| Language choice in advertising to bilinguals: Asymmetric effects for multinationals versus local firms A Krishna, R Ahluwalia Journal of consumer research 35 (4), 692-705, 2008 | 292 | 2008 |
| Answering questions about questions: A persuasion knowledge perspective for understanding the effects of rhetorical questions R Ahluwalia, RE Burnkrant Journal of Consumer Research 31 (1), 26-42, 2004 | 272 | 2004 |
| Effects of adverse childhood experiences, stress, and social support on the health of college students C Karatekin, R Ahluwalia Journal of interpersonal violence 35 (1-2), 150-172, 2020 | 178 | 2020 |
| Negativity in the evaluation of political candidates JG Klein, R Ahluwalia Journal of Marketing 69 (1), 131-142, 2005 | 156 | 2005 |
| Using differentiated brands to deflect exclusion and protect inclusion: The moderating role of self-esteem on attachment to differentiated brands S Loughran Dommer, V Swaminathan, R Ahluwalia Journal of Consumer Research 40 (4), 657-675, 2013 | 135 | 2013 |
| Extending culturally symbolic brands: A blessing or a curse? CJ Torelli, R Ahluwalia Journal of Consumer Research 38 (5), 933-947, 2012 | 129 | 2012 |
| International educational experience and intercultural competence J Shaftel, T Shaftel, R Ahluwalia International Journal of Business & Economics 6 (1), 25-34, 2007 | 120 | 2007 |
| Brands and brand management: Contemporary research perspectives B Loken, R Ahluwalia Psychology Press, 2023 | 74 | 2023 |
| Towards understanding the value of a loyal customer: an information processing perspective R Ahluwalia, HR Unnava, RE Burnkrant (No Title), 1999 | 65 | 1999 |
| Redefining home: How cultural distinctiveness affects the malleability of in-group boundaries and brand preferences CJ Torelli, R Ahluwalia, SYY Cheng, NJ Olson, JL Stoner Journal of Consumer Research 44 (1), 44-61, 2017 | 57 | 2017 |
| The Effects of Negative Information in the Political and Marketing Arenas: Exceptions to the Negativity Effect. R Ahiuwalia, B Shiv Advances in consumer research 24 (1), 1997 | 54 | 1997 |
| Determinants of brand switching: the role of consumer inferences, brand commitment, and perceived risk B Choi, R Ahluwalia Journal of Applied Social Psychology 43 (5), 981-991, 2013 | 41 | 2013 |
