Michael Breazeale
Michael Breazeale
Assistant Professor of Marketing, Mississippi State University
Verified email at business.msstate.edu - Homepage
Cited by
Cited by
Word of mouse-An assessment of electronic word-of-mouth research
M Breazeale
International Journal of Market Research 51 (3), 1-19, 2009
Conceptualizing the brand in social media community: The five sources model
R Davis, I Piven, M Breazeale
Journal of Retailing and consumer services 21 (4), 468-481, 2014
Who needs delight? The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail
SMC Loureiro, FJ Miranda, M Breazeale
Journal of Service Management, 2014
Consumer-brand relationships: theory and practice
S Fournier, M Breazeale, M Fetscherin
Routledge, 2012
The effects of perceived fairness on customer responses to retailer SST push policies
A White, M Breazeale, JE Collier
Journal of Retailing 88 (2), 250-261, 2012
Retail shopping typology of American teens
M Breazeale, JE Lueg
Journal of Business Research 64 (6), 565-571, 2011
Get the picture? Visual servicescapes and self-image congruity
M Breazeale, N Ponder
Journal of Business Research 66 (7), 839-846, 2013
Timeliness, transparency, and trust: A framework for managing online customer complaints
JL Stevens, BI Spaid, M Breazeale, CLE Jones
Business Horizons 61 (3), 375-384, 2018
Giving back the “self” in self service: customer preferences in self-service failure recovery
JE Collier, M Breazeale, A White
Journal of Services Marketing, 2017
Strong brands, strong relationships
S Fournier, M Breazeale, J Avery
Routledge, 2015
Tell it like it is: The effects of differing responses to negative online reviews
CL Esmark Jones, JL Stevens, M Breazeale, BI Spaid
Psychology & Marketing 35 (12), 891-901, 2018
Pressing the buy button: Generation Y’s online clothing shopping orientation and its impact on purchase
SMC Loureiro, M Breazeale
Clothing and Textiles Research Journal 34 (3), 163-178, 2016
I’ll be watching you: Shoppers’ reactions to perceptions of being watched by employees
CL Esmark, SM Noble, MJ Breazeale
Journal of Retailing 93 (3), 336-349, 2017
Befriending Mr. Clean: The role of anthropomorphism in consumer-brand relationships
J Wan, P Aggarwal
Strong brands, strong relationships, 119-134, 2015
Eat green, get lean: Promoting sustainability reduces consumption
A Farmer, M Breazeale, JL Stevens, SF Waites
Journal of Public Policy & Marketing 36 (2), 299-312, 2017
Happiness with rural experience: Exploring the role of tourist mindfulness as a moderator
SMC Loureiro, M Breazeale, A Radic
Journal of Vacation Marketing 25 (3), 279-300, 2019
Motivations for the brand avoidance relationship
A White, M Breazeale, C Webster
Consumer-Brand Relationships: Theory and Practice, Routledge, London, 2012
otros (2012)
M Fournier, M Breazeale, M Fetscherin
Manual de comunicación para organizaciones sociales. Hacia una gestión …, 0
Investigating two alternative love relationships
M Fetscherin, CM Dato-on
Consumer Brand Relationships: Theory and Practice. Abingdon, United Kingdom …, 2012
Firing your best customers: How smart firms destroy relationships using CRM
J Avery, S Fournier
Consumer–brand relationships: Theory and practice, 301-316, 2012
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