HaeEun Helen Chun
HaeEun Helen Chun
Associate Professor of Marketing, Cornell University
Verified email at - Homepage
Cited by
Cited by
Platforms in the peer-to-peer sharing economy
J Wirtz, KKF So, MA Mody, SQ Liu, HEH Chun
Journal of Service Management 30 (4), 452-483, 2019
Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth
AB Eisingerich, HEH Chun, Y Liu, HM Jia, SJ Bell
Journal of Consumer Psychology 25 (1), 120-128, 2015
Affective forecasting and self-control: Why anticipating pride wins over anticipating shame in a self-regulation context
VM Patrick, HEH Chun, DJ MacInnis
Journal of Consumer Psychology 19 (3), 537-545, 2009
Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction
M Giebelhausen, HEH Chun, JJ Cronin Jr, GTM Hult
Journal of Marketing 80 (4), 56-71, 2016
Service Firm Performance Transparency How, When, and Why Does It Pay Off?
Y Liu, AB Eisingerich, S Auh, O Merlo, HEH Chun
Journal of Service Research 18 (4), 451-467, 2015
Savoring an upcoming experience affects ongoing and remembered consumption enjoyment
HEH Chun, K Diehl, DJ MacInnis
Journal of Marketing 81 (3), 96-110, 2017
Consumer mindsets and self-enhancement: Signaling versus learning
P Mathur, HEH Chun, D Maheswaran
Journal of Consumer Psychology 26 (1), 142-152, 2016
Strategic benefits of low fit brand extensions: When and why?
HEH Chun, CW Park, AB Eisingerich, DJ MacInnis
Journal of Consumer Psychology 25 (4), 577-595, 2015
A sense of things to come: Future research directions in sensory marketing
RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ...
Sensory Marketing, 361-376, 2011
Understanding hope and its implications for consumer behavior: I hope, therefore I consume
DJ MacInnis, HE Chun
Foundations and Trends in Marketing 1 (2), 97-188, 2007
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control.
HE Chun, VM Patrick, DJ MacInnis
Advances in Consumer Research 34, 2007
The warm glow of restaurant checkout charity
M Giebelhausen, B Lawrence, HEH Chun, L Hsu
Cornell Hospitality Quarterly 58 (4), 329-341, 2017
Two-directional convergence of platform and pipeline business models
M Mody, J Wirtz, KK Fung So, HHE Chun, SQ Liu
Journal of Service Management 31 (4), 693-721, 2020
Reversing the green backlash in services: credible competitors help large companies go green
HE Helen Chun, M Giebelhausen
Journal of Service Management 23 (3), 400-415, 2012
Doing good while behaving badly: Checkout charity process mechanisms
M Giebelhausen, B Lawrence, HEH Chun
Journal of Business Ethics 172, 133-149, 2021
Free drink or free mug? Managing service experience with experiential vs. material complimentary gifts
HEH Chun, YW Hiang
Service Science 8 (2), 184-202, 2016
Cold anticipated regret versus hot experienced regret: why consumers fail to regret unhealthy consumption
HEH Chun, J Park, M Thomas
Journal of the Association for Consumer Research 4 (2), 125-135, 2019
Replicating and extending our understanding of how managers can adjust the “Warm Glow Thermostat”
M Giebelhausen, HEH Chun
Cornell Hospitality Quarterly 58 (2), 122-133, 2017
Guiding the Guest Experience
HE Chun
The Cornell School of Hotel Administration on Hospitality: Cutting Edge …, 2011
Savoring future experiences: Antecedents and effects on evaluations of consumption experiences
HE Chun
University of Southern California, 2009
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