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Co-authors
Debbie MacInnisMarshall School of Business University of Southern CaliforniaVerified email at usc.edu
Andreas B. EisingerichProfessor of Marketing, Imperial College Business School, Imperial College LondonVerified email at imperial.ac.uk
Yeyi LiuXi'an Jiaotong UniversityVerified email at xjtu.edu.cn
Vanessa M. PatrickProfessor of Marketing, Bauer College of Business, University ofVerified email at uh.edu
Simon J. BellProfessor of Marketing, University of Melbourne; Fellow, University of CambridgeVerified email at unimelb.edu.au
G. Tomas M. HultMichigan State UniversityVerified email at msu.edu
J. Joseph Cronin Jr.John R. Kerr Eminent Scholar Chair in Marketing & Innovation Florida State UniversityVerified email at fsu.edu
Dr Omar MerloAssociate Dean & Associate Professor, Imperial College Business SchoolVerified email at imperial.ac.uk
Durairaj MaheswaranNew York UniversityVerified email at stern.nyu.edu
C. Whan ParkRobert E. Brooker Professor of Marketing, University of Southern CaliforniaVerified email at marshall.usc.edu
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HaeEun Helen Chun
Associate Professor of Marketing, Cornell University
Verified email at cornell.edu - Homepage