| Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media AK Fox, TJ Bacile, C Nakhata, A Weible Journal of Consumer Marketing 35 (1), 11-21, 2018 | 123 | 2018 |
| The impact of electronic word-of-mouth on customer satisfaction HC Kuo, C Nakhata Journal of Marketing Theory and Practice 27 (3), 331-348, 2019 | 72 | 2019 |
| Eat, drink, and create content: a multi-method exploration of visual social media marketing content AK Fox, C Nakhata, GD Deitz International Journal of Advertising 38 (3), 450-470, 2019 | 58 | 2019 |
| The effects of human capital and entrepreneurial competencies on the career success of SME entrepreneurs in Thailand C Nakhata University of South Australia, 2007 | 52 | 2007 |
| Price promotions and products with low consumer ratings HC Kuo, C Nakhata Journal of Consumer Marketing 33 (7), 517-527, 2016 | 44 | 2016 |
| The relationships between human capital, entrepreneurial competencies and career success of SME entrepreneurs in Thailand C Nakhata AU Journal of Management 5 (1), 17-26, 2007 | 26 | 2007 |
| The relationship between job dimensions and job satisfaction of SME entrepreneurs in Thailand C Nakhata Journal of American Academy of Business, Cambridge 15 (2), 220-227, 2010 | 24 | 2010 |
| Non-price cues utilization during social coupon purchasing-decision C Nakhata, HC Kuo Journal of Product & Brand Management 23 (6), 439-451, 2014 | 23 | 2014 |
| Consumer avoidance of specially priced items during social coupon redemption C Nakhata, HC Kuo Journal of Retailing and Consumer Services 34, 287-293, 2017 | 21 | 2017 |
| Paying it forward: The reciprocal effect of superior service on charity at checkout E Obeng, C Nakhata, HC Kuo Journal of Business Research 98, 250-260, 2019 | 17 | 2019 |
| Doctoral dissertations in logistics and supply chain-related areas: 2005–2009 C Nakhata, JR Stock, TB Texiera Logistics Research 6, 119-131, 2013 | 11 | 2013 |
| Essays on consumer's psychological and behavioral responses toward social coupons C Nakhata University of South Florida, 2014 | 3 | 2014 |
| How does discount size reduce the negative effect of negative online consumer reviews on online hotel booking C Nakhata, HC Kuo American Marketing Association 486487, 2013 | 2 | 2013 |
| Developing effective job descriptions for SMEs C Nakhata E-Paper: July–December, 2008 | 2 | 2008 |
| A little for me, a lot for you: the relationship between checkout charity and gratuity size (An Abstract) C Nakhata, R Dugan Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| No clipping, No printing required: antecedents of consumers’ intention to use SMS coupons C Nakhata The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014 | 1 | 2014 |
| Marketing behavior and executive action (MBEA): A forgotten marketing literature in the 21st century C Nakhata Working paper). Bangkok, Thailand: Bangkok University, 2010 | 1 | 2010 |
| A Physiological Exploration of Visual Social Media Marketing: An Abstract C Nakhata, AK Fox Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Exploring Consumer Spending When Redeeming Online Daily Coupons: An Abstract C Nakhata, A Roggeveen, A Besharat, J Stock Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| Price promotions and products with low consumer ratings [Summary] HC Kuo, C Nakhata Virginia Tech, 2016 | | 2016 |
