| Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes AM Degeratu, A Rangaswamy, J Wu International Journal of research in Marketing 17 (1), 55-78, 2000 | 1709 | 2000 |
| A fuzzy set model of search and consideration with an application to an online market J Wu, A Rangaswamy Marketing science 22 (3), 411-434, 2003 | 137 | 2003 |
| Review popularity and review helpfulness: A model for user review effectiveness J Wu Decision Support Systems 97 (May), 2017 | 112 | 2017 |
| User reviews and uncertainty assessment: A two stage model of consumers' willingness-to-pay in online markets J Wu, Y Wu, J Sun, Z Yang Decision Support Systems 55 (1), 175-185, 2013 | 111 | 2013 |
| The role of online seller reviews and product price on buyers' willingness-to-pay: a risk perspective J Wu, EAA Gaytán European Journal of Information Systems 22 (4), 416-433, 2013 | 71 | 2013 |
| A two-stage model of the promotional performance of pure online firms J Wu, VJ Cook Jr, EC Strong Information Systems Research 16 (4), 334-351, 2005 | 63 | 2005 |
| How online reviews become helpful: A dynamic perspective S Lu, J Wu, SL Tseng Journal of Interactive Marketing 44 (1), 17-28, 2018 | 61 | 2018 |
| The joint spatial representation of multiple variable batteries collected in marketing research WS DeSarbo, J Wu Journal of Marketing Research 38 (2), 244-253, 2001 | 56 | 2001 |
| A latent structure factor analytic approach for customer satisfaction measurement J Wu, WS DeSarbo, PJ Chen, YY Fu Marketing Letters 17, 221-238, 2006 | 51 | 2006 |
| The Impact of User Review Volume on Consumers' Willingness-to-Pay: A Consumer Uncertainty Perspective. Y Wu, J Wu Journal of Interactive Marketing 33 (1), 43-56, 2016 | 45 | 2016 |
| A direct comparative framework of customer satisfaction: an application to internet search engines J Wu, D Padgett Journal of Interactive Marketing 18 (2), 32-50, 2004 | 39 | 2004 |
| Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model J Wu, WS DeSarbo Applied Stochastic Models in Business and Industry 21 (4‐5), 303-309, 2005 | 35 | 2005 |
| An exploratory study of trade show formation and diversity J Wu, GL Lilien, A Dasgupta Journal of business-to-business marketing 15 (4), 397-424, 2008 | 28 | 2008 |
| How well do shopbots represent online markets? A study of shopbots’ vendor coverage strategy G Allen, J Wu European Journal of Information Systems 19, 257-272, 2010 | 14 | 2010 |
| Differential effects of online review characteristics on innovators and imitators in new product adoption Q Su, J Wu International Journal of Advertising 41 (7), 1338-1357, 2022 | | 2022 |
