| Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance SY Kusi, P Gabrielsson, M Kontkanen International Business Review 30 (6), 101867, 2021 | 31 | 2021 |
| How classical and entrepreneurial brand management increases the performance of internationalising SMEs? SY Kusi, P Gabrielsson, C Baumgarth Journal of World Business 57 (5), 101311, 2022 | 18 | 2022 |
| Digital infrastructure adoption and brand development of internationalising SMEs: decision-making logic and desire for change SY Kusi International Journal of Export Marketing 4 (1), 19-38, 2021 | 1 | 2021 |
| Does entrepreneurial autonomy always drive emerging market SMEs internationalization? An effectual logic perspective SY Kusi, AC Nwoba, O Adeola, A Adedajo, OY Adjei Journal of International Management, 101152, 2024 | | 2024 |
| Promoting Sustainability in Africa Through Entrepreneurial Branding SY Kusi, AC Nwoba, A Adebajo, OY Adjei Corporate Sustainability in Africa: Responsible Leadership, Opportunities …, 2023 | | 2023 |
| International new ventures: Growth and decision-making M Gabrielsson, P Gabrielsson, M Raatikainen, SY Kusi, M Yang University of Eastern Finland, 2020 | | 2020 |
| The Role of Institutional Stakeholders in the Success of New Businesses in Africa AC Nwoba, SY Kusi, A Adebajo, MK Prempeh Stakeholder Management and Entrepreneurship in Africa, 91-102, 0 | | |
| MNCs’ corporate social innovation in emerging markets: antecedents, outcomes, and boundary conditions A Nwoba, S Kusi, A Adebajo, MK Prempeh Loughborough University, 0 | | |
Peter GabrielssonProfessor of International Marketing, University of VaasaVerified email at uwasa.fi
