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Michael K. Brady
Michael K. Brady
Department of Marketing, Florida State University
Verified email at fsu.edu
Title
Cited by
Cited by
Year
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
JJ Cronin Jr, MK Brady, GTM Hult
Journal of retailing 76 (2), 193-218, 2000
106572000
Some new thoughts on conceptualizing perceived service quality: a hierarchical approach
MK Brady, JJ Cronin Jr
Journal of marketing 65 (3), 34-49, 2001
63652001
Performance-only measurement of service quality: a replication and extension
MK Brady, JJ Cronin Jr, RR Brand
Journal of business research 55 (1), 17-31, 2002
16402002
Customer orientation: Effects on customer service perceptions and outcome behaviors
MK Brady, JJ Cronin Jr
Journal of service Research 3 (3), 241-251, 2001
12912001
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
CM Voorhees, MK Brady, R Calantone, E Ramirez
Journal of the academy of marketing science 44 (1), 119-134, 2016
12012016
Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study
MK Brady, CJ Robertson
Journal of Business research 51 (1), 53-60, 2001
11522001
A cross‐sectional test of the effect and conceptualization of service value
JJ Cronin, MK Brady, RR Brand, R Hightower, DJ Shemwell
Journal of services Marketing, 1997
9021997
Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events
R Hightower Jr, MK Brady, TL Baker
Journal of Business research 55 (9), 697-707, 2002
8582002
Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models
MK Brady, GA Knight, JJ Cronin Jr, G Tomas, M Hult, BD Keillor
Journal of Retailing 81 (3), 215-230, 2005
6322005
Rethinking service recovery strategies: the effect of rapport on consumer responses to service failure
T DeWitt, MK Brady
Journal of Service Research 6 (2), 193-207, 2003
4222003
Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food …
MK Brady, CJ Robertson, JJ Cronin
Journal of International Management 7 (2), 129-149, 2001
4092001
Customer rage episodes: emotions, expressions and behaviors
JR McColl-Kennedy, PG Patterson, AK Smith, MK Brady
Journal of Retailing 85 (2), 222-237, 2009
3582009
A voice from the silent masses: an exploratory and comparative analysis of noncomplainers
CM Voorhees, MK Brady, DM Horowitz
Journal of the academy of marketing science 34 (4), 514-527, 2006
3472006
Touch versus tech: When technology functions as a barrier or a benefit to service encounters
M Giebelhausen, SG Robinson, NJ Sirianni, MK Brady
Journal of Marketing 78 (4), 113-124, 2014
3072014
Assessing the value of commonly used methods for measuring customer value: A multi-setting empirical study
S Leroi-Werelds, S Streukens, MK Brady, G Swinnen
Journal of the academy of marketing science 42 (4), 430-451, 2014
2862014
Strategies to offset performance failures: The role of brand equity
MK Brady, JJ Cronin Jr, GL Fox, ML Roehm
Journal of Retailing 84 (2), 151-164, 2008
2842008
Conveying trustworthiness to online consumers: reactions to consensus, physical store presence, brand familiarity, and generalized suspicion
RL Benedicktus, MK Brady, PR Darke, CM Voorhees
Journal of Retailing 86 (4), 322-335, 2010
2482010
A service perspective on the drivers of complaint intentions
CM Voorhees, MK Brady
Journal of Service Research 8 (2), 192-204, 2005
2482005
An exploratory study of service value in the USA and Ecuador
MK Brady, CJ Robertson
International Journal of Service Industry Management 10 (5), 469-486, 1999
2471999
Service sweethearting: Its antecedents and customer consequences
MK Brady, CM Voorhees, MJ Brusco
Journal of Marketing 76 (2), 81-98, 2012
2362012
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