Michael K. Brady
Michael K. Brady
Department of Marketing, Florida State University
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Cited by
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Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
JJ Cronin Jr, MK Brady, GTM Hult
Journal of retailing 76 (2), 193-218, 2000
Some new thoughts on conceptualizing perceived service quality: a hierarchical approach
MK Brady, JJ Cronin Jr
Journal of marketing 65 (3), 34-49, 2001
Performance-only measurement of service quality: a replication and extension
MK Brady, JJ Cronin Jr, RR Brand
Journal of business research 55 (1), 17-31, 2002
Customer orientation: Effects on customer service perceptions and outcome behaviors
MK Brady, JJ Cronin Jr
Journal of service Research 3 (3), 241-251, 2001
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
CM Voorhees, MK Brady, R Calantone, E Ramirez
Journal of the academy of marketing science 44 (1), 119-134, 2016
Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study
MK Brady, CJ Robertson
Journal of Business research 51 (1), 53-60, 2001
A cross‐sectional test of the effect and conceptualization of service value
JJ Cronin, MK Brady, RR Brand, R Hightower, DJ Shemwell
Journal of services Marketing, 1997
Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events
R Hightower Jr, MK Brady, TL Baker
Journal of Business research 55 (9), 697-707, 2002
Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models
MK Brady, GA Knight, JJ Cronin Jr, G Tomas, M Hult, BD Keillor
Journal of Retailing 81 (3), 215-230, 2005
Rethinking service recovery strategies: the effect of rapport on consumer responses to service failure
T DeWitt, MK Brady
Journal of Service Research 6 (2), 193-207, 2003
Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food …
MK Brady, CJ Robertson, JJ Cronin
Journal of International Management 7 (2), 129-149, 2001
Customer rage episodes: emotions, expressions and behaviors
JR McColl-Kennedy, PG Patterson, AK Smith, MK Brady
Journal of Retailing 85 (2), 222-237, 2009
A voice from the silent masses: an exploratory and comparative analysis of noncomplainers
CM Voorhees, MK Brady, DM Horowitz
Journal of the academy of marketing science 34 (4), 514-527, 2006
Touch versus tech: When technology functions as a barrier or a benefit to service encounters
M Giebelhausen, SG Robinson, NJ Sirianni, MK Brady
Journal of Marketing 78 (4), 113-124, 2014
Assessing the value of commonly used methods for measuring customer value: A multi-setting empirical study
S Leroi-Werelds, S Streukens, MK Brady, G Swinnen
Journal of the academy of marketing science 42 (4), 430-451, 2014
Strategies to offset performance failures: The role of brand equity
MK Brady, JJ Cronin Jr, GL Fox, ML Roehm
Journal of Retailing 84 (2), 151-164, 2008
Conveying trustworthiness to online consumers: reactions to consensus, physical store presence, brand familiarity, and generalized suspicion
RL Benedicktus, MK Brady, PR Darke, CM Voorhees
Journal of Retailing 86 (4), 322-335, 2010
A service perspective on the drivers of complaint intentions
CM Voorhees, MK Brady
Journal of Service Research 8 (2), 192-204, 2005
An exploratory study of service value in the USA and Ecuador
MK Brady, CJ Robertson
International Journal of Service Industry Management 10 (5), 469-486, 1999
Service sweethearting: Its antecedents and customer consequences
MK Brady, CM Voorhees, MJ Brusco
Journal of Marketing 76 (2), 81-98, 2012
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