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Stefan Mayer
Stefan Mayer
Assistant Professor of Marketing Analytics, University of Tübingen
Verified email at uni-tuebingen.de
Title
Cited by
Cited by
Year
Measuring processing fluency: One versus five items
LKM Graf, S Mayer, JR Landwehr
Journal of Consumer Psychology 28 (3), 393-411, 2018
2392018
Quantifying visual aesthetics based on processing fluency theory: Four algorithmic measures for antecedents of aesthetic preferences.
S Mayer, JR Landwehr
Psychology of Aesthetics, Creativity, and the Arts 12 (4), 399, 2018
652018
Objective measures of design typicality
S Mayer, JR Landwehr
Design Studies 54, 146-161, 2018
332018
Beurteilerübereinstimmung bei der OPD-KJ: Wovon hängt sie ab und welchen Erfolg bringt das Training
I Seiffge-Krenke, S Mayer, S Winter
Klinische Diagnostik und Evaluation 4 (2), 176-193, 2011
262011
When complexity is symmetric: The interplay of two core determinants of visual aesthetics
S Mayer, JR Landwehr
Advances in Consumer Research 42, 608-609, 2014
242014
Causal inference using mediation analysis or instrumental variables-full mediation in the absence of conditional independence
T Otter, MJ Pachali, S Mayer, J Landwehr
Marketing ZFP–Journal of Research and Management 40 (2), 41-57, 2018
222018
Konflikt-und Strukturachse der Operationalisierten Psychodynamischen Diagnostik des Kindes-und Jugendalters
I Seiffge-Krenke, S Mayer, M Rathgeber, T Sommer
Psychotherapeut 58, 6-14, 2013
192013
imagefluency: Image Statistics Based on Processing Fluency
S Mayer
https://imagefluency.com, 2024
132024
Measuring design typicality–a comparison of objective and subjective approaches
S Mayer, JR Landwehr
DRS Conference, 2016
72016
Objective Measures of Design Typicality that Predict Aesthetic Liking, Fluency, and Car Sales
S Mayer, JR Landwehr
Advances in Consumer Research 44, 556-557, 2016
12016
Customized Stock Return Prediction with Deep Learning
C Felder, S Mayer
2022 IEEE Symposium on Computational Intelligence for Financial Engineering …, 2022
2022
The Measurement of Visual Antecedents of Processing Fluency and Aesthetic Liking
S Mayer, JR Landwehr
PERCEPTION 44, 173-173, 2015
2015
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