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Pragya Mathur
Pragya Mathur
Baruch College, CUNY
Verified email at baruch.cuny.edu - Homepage
Title
Cited by
Cited by
Year
The effects of country-related affect on product evaluations
CY Chen, P Mathur, D Maheswaran
Journal of Consumer research 41 (4), 1033-1046, 2014
1432014
Consumers' implicit theories about personality influence their brand personality judgments
P Mathur, SP Jain, D Maheswaran
Journal of Consumer Psychology 22 (4), 545-557, 2012
1092012
The influence of consumers’ lay theories on approach/avoidance motivation
SP Jain, P Mathur, D Maheswaran
Journal of Marketing Research 46 (1), 56-65, 2009
1092009
Consumer mindsets and self-enhancement: Signaling versus learning
P Mathur, HEH Chun, D Maheswaran
Journal of Consumer Psychology 26 (1), 142-152, 2016
892016
The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies
P Mathur, SP Jain, MH Hsieh, CD Lindsey, D Maheswaran
Organizational Behavior and Human Decision Processes 122 (2), 141-151, 2013
442013
The effects of goal progress cues: An implicit theory perspective
P Mathur, L Block, O Yucel-Aybat
Journal of Consumer Psychology 24 (4), 484-496, 2014
322014
Personality matters during a pandemic: Implicit theory beliefs influence preparedness and prevention behaviors
Y Zhang, P Mathur, L Block
Journal of the Association for Consumer Research 6 (1), 168-177, 2021
172021
The role of selective beta 1-blocker in the preoperative preparation of thyrotoxicosis: a comparative study with propranolol.
P Vickers, KM Garg, R Arya, U Godha, P Mathur, S Jain
International surgery 75 (3), 179-183, 1990
161990
Not all that glitters is golden: The impact of procedural fairness perceptions on firm evaluations and customer satisfaction with favorable outcomes
P Mathur, SS Jain
Journal of Business Research 117, 357-367, 2020
92020
The context (in) dependence of low-fit brand extensions
P Mathur, M Malika, N Agrawal, D Maheswaran
Journal of Marketing 87 (1), 114-132, 2023
82023
Brand extension failure and parent brand penalty: The role of implicit theories
SP Jain, P Mathur, MS Isaac, H Mao, D Maheswaran
Journal of Consumer Psychology 34 (1), 49-65, 2024
62024
The first instinct fallacy among investors
P Mathur, J Kruger
Unpublished data, 2007
62007
Hedonism versus accuracy: the influence of motivation and affect on the evaluation of multiple gains and losses
D Schaffner, P Mathur, D Maheswaran, A Herrmann
Review of Managerial Science 7, 417-441, 2013
32013
On First versus False Instincts1
D Wirtz, J Kruger, DT Miller, P Mathur
Handbook of the uncertain self, 160-175, 2013
22013
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation
M Malika, T Ghoshal, P Mathur, D Maheswaran
Journal of the Academy of Marketing Science 52 (2), 426-448, 2024
12024
The effect of consumers' implicit theory of personality and product feedback in self-directed consumer contexts
P Mathur, O Yucel-Aybat, L Block, EM Eisenstein
Personality and Individual Differences 190, 111526, 2022
12022
Not All That Glitters Is Golden: the Impact of Procedural Fairness Perceptions on Consumer Satisfaction With Favorable Outcomes
P Mathur, V Ilyuk, E Greenleaf
Advances in Consumer Research 42, 2014
12014
The Effect of Goal Progress Salience Cues in Effortful Consumer Domains: An Implicit Theory Perspective
P Mathur, L Block, O Yucel-Aybat
ACR North American Advances, 2013
12013
Implicit mindset and preference for in-kind CSR contributions
Y Seo, F Septianto, S Sen, P Mathur
2023
Consumer mindset and impact expectancy of corporate social responsibility contribution types
Y Seo, F Septianto, S Sen, P Mathur
2022
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