| Toward a theory of customer engagement marketing CM Harmeling, JW Moffett, MJ Arnold, BD Carlson Journal of the Academy of marketing science 45, 312-335, 2017 | 969 | 2017 |
| Creating effective online customer experiences A Bleier, CM Harmeling, RW Palmatier Journal of marketing 83 (2), 98-119, 2019 | 380 | 2019 |
| Beyond anger: A deeper look at consumer animosity CM Harmeling, P Magnusson, N Singh Journal of International Business Studies 46, 676-693, 2015 | 169 | 2015 |
| Transformational relationship events CM Harmeling, RW Palmatier, MB Houston, MJ Arnold, SA Samaha Journal of Marketing 79 (5), 39-62, 2015 | 149 | 2015 |
| Customer engagement marketing RW Palmatier, V Kumar, CM Harmeling Springer, 2017 | 106 | 2017 |
| Group marketing: Theory, mechanisms, and dynamics CM Harmeling, RW Palmatier, E Fang, D Wang Journal of Marketing 81 (4), 1-24, 2017 | 54 | 2017 |
| Insight is power: Understanding the terms of the consumer-firm data exchange M Krafft, V Kumar, C Harmeling, S Singh, T Zhu, J Chen, T Duncan, ... Journal of Retailing 97 (1), 133-149, 2021 | 34 | 2021 |
| Customer inertia marketing CM Henderson, L Steinhoff, CM Harmeling, RW Palmatier Journal of the Academy of Marketing Science 49, 350-373, 2021 | 21 | 2021 |
| Marketing, through the eyes of the stigmatized CM Harmeling, M Mende, ML Scott, RW Palmatier Journal of Marketing Research 58 (2), 223-245, 2021 | 19 | 2021 |
| Conclusion: informing customer engagement marketing and future research CM Harmeling, JW Moffett, RW Palmatier Customer engagement marketing, 307-323, 2018 | 18 | 2018 |
| Relationship dynamics: understanding continuous and discontinuous relationship change CM Harmeling, RW Palmatier Handbook of research on distribution channels, 317-336, 2019 | 15 | 2019 |
| Marketing’s role in multi-stakeholder engagement L Aksoy, S Banda, C Harmeling, TL Keiningham, A Pansari International Journal of Research in Marketing 39 (2), 445-461, 2022 | 9 | 2022 |
| Consumer job journeys LA Bettencourt, C Harmeling, Y Bhagwat-Rana, MB Houston Journal of Service Research 25 (3), 347-370, 2022 | 5 | 2022 |
| How Firms Can Shape the Customer Experience for Greater Success in Online Retailing A Bleier, CM Harmeling, RW Palmatier MSI Report No. 17 119, 1-58, 2017 | 2 | 2017 |
| Economic inequality, trust, and brand leadership JT Beck, C Harmeling, Y Bhagwat, CM Henderson MSI working paper series 16–109, 2016 | 1 | 2016 |
| Sports sponsorship effectiveness: the impact of transformational consumption experiences C Harmeling, B Carlson Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 1 | 2016 |
| Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services L Steinhoff, RW Palmatier, KD Martin, G Fox, CM Henderson, ... SMR-Journal of Service Management Research 6 (1), 2-27, 2022 | | 2022 |
| Caregiving: Navigating Tensions of Caring For Self and Others R Hochstein, C Harmeling, E Veresiu, A Epp, N Tomar, A Robinson, ... ACR North American Advances, 2021 | | 2021 |
| Managing Disruptive Change in Channel Relationships CM Harmeling, RW Palmatier Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | | 2016 |
| Defining moments: Understanding transformational relationship events CM Harmeling Saint Louis University, 2014 | | 2014 |
