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Swati Verma
Swati Verma
Associate Professor of Marketing, Lawrence Technological University
Verified email at ltu.edu - Homepage
Title
Cited by
Cited by
Year
Reframing the discount as a comparison against the sale price: does it make the discount more attractive?
A Guha, A Biswas, D Grewal, S Verma, S Banerjee, J Nordfält
Journal of Marketing Research 55 (3), 339-351, 2018
802018
Global brand attitude, perceived value, consumer affinity, and purchase intentions: A multidimensional view of consumer behavior and global brands
N Naseem, S Verma, A Yaprak
International marketing in the fast changing world, 255-288, 2015
382015
Investigating the pleasures of sin: The contingent role of arousal‐seeking disposition in consumers' evaluations of vice and virtue product offerings
S Verma, A Guha, A Biswas
Psychology & Marketing 33 (8), 620-628, 2016
172016
Are low price and price matching guarantees equivalent? The effects of different price guarantees on consumers’ evaluations
S Verma, A Guha, A Biswas, D Grewal
Journal of Retailing 95 (3), 99-108, 2019
162019
Making a good thing even better? The impact of claim congruency on competing product goals and consumer evaluations
AH Tangari, S Banerjee, S Verma
Journal of Business Research 101, 12-22, 2019
72019
Reframing the Price Discount Using the Sale Price as the Referent: Does it Make the Price Discount More Attractive?
A Guha, A Biswas, D Grewal, S Verma, S Banerjee, J Nordfält
J ournal of Marketing Research 55 (3), 339-51, 2018
52018
Accounting For Externalities: Harnessing The" Face-In-The-Mirror" Phenomenon
HM Cannon, JN Cannon, AB Koksal, S Verma
Developments in Business Simulation and Experiential Learning: Proceedings …, 2013
22013
Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations
B Burman, S Verma, A Guha, J Srivastava, A Biswas
Journal of Business Research 172, 114430, 2024
2024
Innovation as a Dynamic Capability and Its Link to Performance in the Multinational Corporation: An Integrative Framework and Propositions for Research
N Naseem, S Verma, A Yaprak
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
2016
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