| Re-examining salesperson goal orientations: personality influencers, customer orientation, and work satisfaction EG Harris, JC Mowen, TJ Brown Journal of the Academy of Marketing Science 33 (1), 19-35, 0 | 369* | |
| On the trait antecedents and outcomes of service worker job resourcefulness: A hierarchical model approach JW Licata, J Mowen, EG Harris, TJ Brown Journal of the Academy of Marketing Sciences 31, 256-271, 2003 | 261 | 2003 |
| Getting the job done: The moderating role of initiative on the relationship between intrinsic motivation and adaptive selling F Jaramillo, WB Locander, PE Spector, EG Harris Journal of Personal Selling & Sales Management 27 (1), 59-74, 2007 | 205 | 2007 |
| Workplace isolation, salesperson commitment, and job performance JP Mulki, WB Locander, GW Marshall, EG Harris, J Hensel Journal of personal selling & sales management 28 (1), 67-78, 2008 | 185 | 2008 |
| Role stressors, service worker job resourcefulness, and job outcomes: An empirical analysis EG Harris, AB Artis, JH Walters, JW Licata Journal of Business Research 59 (4), 407-415, 2006 | 170 | 2006 |
| Investigating sponsorship effectiveness: Do less familiar brands have an advantage over more familiar brands in single and multiple sponsorship arrangements? FA Carrillat, BA Lafferty, EG Harris Journal of Brand Management 13, 50-64, 2005 | 170 | 2005 |
| CB Consumer Behaviour BJ Babin, EG Harris Cengage Canada, 2023 | 155* | 2023 |
| The influence of cardinal‐, central‐, and surface‐level personality traits on consumers' bargaining and complaint intentions EG Harris, JC Mowen Psychology & Marketing 18 (11), 1155-1185, 2001 | 150 | 2001 |
| Assessing the human element in service personality formation: personality congruency and the Five Factor Model EG Harris, DE Fleming Journal of Services Marketing 19 (4), 187-198, 2005 | 140 | 2005 |
| Self-directed learning and sales force performance: An integrated framework AB Artis, EG Harris Journal of Personal Selling & Sales Management 27 (1), 9-24, 2007 | 135 | 2007 |
| Fortuitous brand image transfer FA Carrillat, EG Harris, BA Lafferty Journal of Advertising 39 (2), 109-124, 2010 | 115 | 2010 |
| Personality traits and fear response to print advertisements: Theory and an empirical study JC Mowen, EG Harris, SA Bone Psychology & Marketing 21 (11), 927-943, 2004 | 97 | 2004 |
| International marketing DE Baack, B Czarnecka, DW Baack International Marketing, 1-672, 2018 | 88 | 2018 |
| The productive service employee: personality, stress, satisfaction and performance EG Harris, DE Fleming Journal of Services Marketing 31 (6), 499-511, 2017 | 69 | 2017 |
| Illustrating a hierarchical approach for selecting personality traits in personnel decisions: An application of the 3M model EG Harris, JM Lee Journal of Business and Psychology 19, 53-67, 2004 | 59 | 2004 |
| CB 2 B Babin, E Harris Cengage Learning, 2010 | 40 | 2010 |
| Exploring the role of productivity propensity in frontline employee performance: Its relationship with customer orientation and important outcomes EG Harris, TJ Brown, JC Mowen, A Artis Psychology & Marketing 31 (3), 171-183, 2014 | 35 | 2014 |
| CB3 BJ Babin, EG Harris South-Western, 2012 | 34 | 2012 |
| CB7 BJ Babin, E Harris Cengage Learning, 2015 | 29 | 2015 |
| The MDPS method of message theme development: a new tool for managers JC Mowen, EG Harris Journal of Consumer Marketing 20 (5), 428-445, 2003 | 29 | 2003 |
Barry J. BabinPhil B. Hardin Professor of Marketing, University of MississippiVerified email at bus.olemiss.edu
