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Mariea Grubbs Hoy
Mariea Grubbs Hoy
Professor of Advertising, University of Tennessee
Verified email at utk.edu
Title
Cited by
Cited by
Year
Dimensions of privacy concern among online consumers
KB Sheehan, MG Hoy
Journal of public policy & marketing 19 (1), 62-73, 2000
8962000
Gender differences in privacy-related measures for young adult Facebook users
MG Hoy, G Milne
Journal of interactive advertising 10 (2), 28-45, 2010
6232010
Using e-mail to survey Internet users in the United States: Methodology and assessment
KB Sheehan, MG Hoy
Journal of Computer-Mediated Communication 4 (3), JCMC435, 1999
5211999
# Sponsored# Ad: Agency perspective on influencer marketing campaigns
CC Childers, LL Lemon, MG Hoy
Journal of Current Issues & Research in Advertising 40 (3), 258-274, 2019
4792019
Flaming, complaining, abstaining: How online users respond to privacy concerns
KB Sheehan, MG Hoy
Journal of advertising 28 (3), 37-51, 1999
4651999
The Aad‐Ab‐PI relationship in children: The impact of brand familiarity and measurement timing
JE Phelps, MG Hoy
Psychology & marketing 13 (1), 77-105, 1996
3191996
How French advertising professionals develop creative strategy
RE Taylor, MG Hoy, E Haley
Journal of Advertising 25 (1), 1-14, 1996
1881996
Measuring sponsorship transparency in the age of native advertising
BW Wojdynski, NJ Evans, MG Hoy
Journal of Consumer Affairs 52 (1), 115-137, 2018
1382018
Smart devices, smart decisions? Implications of parents’ sharenting for children’s online privacy: An investigation of mothers
AK Fox, MG Hoy
Journal of Public Policy & Marketing 38 (4), 414-432, 2019
1362019
Parenting “YouTube natives”: The impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
NJ Evans, MG Hoy, CC Childers
Journal of Advertising 47 (4), 326-346, 2018
1242018
How sponsorship transparency mitigates negative effects of advertising recognition
NJ Evans, BW Wojdynski, M Grubbs Hoy
International Journal of Advertising 38 (3), 364-382, 2019
932019
Adherence of prime-time televised advertising disclosures to the “clear and conspicuous” standard: 1990 versus 2002
MG Hoy, JC Andrews
Journal of Public Policy & Marketing 23 (2), 170-182, 2004
862004
Coddling our kids: Can parenting style affect attitudes toward advergames?
NJ Evans, L Carlson, M Grubbs Hoy
Journal of Advertising 42 (2-3), 228-240, 2013
802013
A multifaceted tool for a complex phenomenon: Coding web-based interactivity as technologies for interaction evolve
SJ McMillan, MG Hoy, J Kim, C McMahan
Journal of Computer-Mediated Communication 13 (4), 794-826, 2008
792008
Parents' presumed persuasion knowledge of children's advergames: The influence of advertising disclosure modality and cognitive load
NJ Evans, MG Hoy
Journal of Current Issues & Research in Advertising 37 (2), 146-164, 2016
622016
Structural characteristics of televised advertising disclosures: A comparison with the FTC clear and conspicuous standard
MG Hoy, MJ Stankey
Journal of Advertising 22 (2), 47-58, 1993
621993
Consumer privacy and security protection on church web sites: Reasons for concern
MG Hoy, J Phelps
Journal of Public Policy & Marketing 22 (1), 58-70, 2003
532003
E-mail surveys: response patterns, process and potential
KB Sheehan, MG Hoy
Proceedings of the conference-American Academy of Advertising, 231-231, 1997
531997
Animated host-selling advertisements: Their impact on young children's recognition, attitudes, and behavior
MG Hoy, CE Young, JC Mowen
Journal of Public Policy & Marketing 5 (1), 171-184, 1986
471986
A nation under the influence: the creative strategy process for advertising in Thailand
C Punyapiroje, M Morrison, MG Hoy
Journal of Current Issues & Research in Advertising 24 (2), 51-65, 2002
392002
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