| A marketing research tool for destination marketing organizations' logo design H Séraphin, M Ambaye, V Gowreesunkar, V Bonnardel Journal of Business Research 69 (11), 5022-5027, 2016 | 93 | 2016 |
| The Blakeley Model applied to improving a tourist destination: An exploratory study. The case of Haiti H Seraphin, V Gowreensunkar, M Ambaye Journal of Destination Marketing & Management 5 (4), 325-332, 2016 | 46 | 2016 |
| Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing I Poncin, R Pieters, M Ambaye Journal of Business Research 59 (6), 745-754, 2006 | 27 | 2006 |
| Empirical evaluation of the new Haiti DMO logo: Visual aesthetics, identity and communication implications V Bonnardel, H Séraphin, V Gowreesunkar, M Ambaye Journal of Destination Marketing & Management 15, 100393, 2020 | 16 | 2020 |
| DRA model and Visual Online Learning Material in tourism H Séraphin, M Ambaye, A Capatina, F Dosquet International Journal of Hospitality and Tourism Systems 11 (1), 1-13, 2018 | 14 | 2018 |
| A consumer decision process model for the internet M Ambaye Brunel University Information Systems and Computing PhD Theses, 2005 | 11 | 2005 |
| Phygital innovations for wine tourism during the COVID-19 pandemic: The case of the jurançon wine cooperative in south west France T Lorey, F Dosquet, F Durrieu, M Ambaye Technology advances and innovation in wine tourism: New managerial …, 2023 | 4 | 2023 |
| The role of children in marketing, a state of the art: Applications in tourism marketing F Dosquet, M Ambaye, T Lorey Children in Hospitality and Tourism: Marketing and Managing Experiences, 2020 | 2 | 2020 |
| 10 The role of children in marketing, a state of the art: Applications in tourism marketing F Dosquet, T Lorey, M Ambaye Children in Hospitality and Tourism: Marketing and Managing Experiences 4, 157, 2020 | 1 | 2020 |
| 2 Beyond KidZania: A new framework for identifying the potential impacts of resort mini-clubs H Séraphin, M Ambaye, A Yallop, V Gowreesunkar, M Zaman Children in Hospitality and Tourism: Marketing and Managing Experiences 4, 11, 2020 | 1 | 2020 |
| DRA Model and Visual Online Learning Material in Tourism H Sé, M Ambaye, A Capatina International Journal of Hospitality and Tourism Systems 11 (1), 1, 2018 | 1 | 2018 |
| Small French Wineries' Export Strategies to China M Ambaye Journal of Management Research 7 (2), 109, 2015 | 1 | 2015 |
| Investigating the tourism sustainability empowerment potential of kids’ facilitators in holiday resorts with mini-clubs: A French case F Dosquet, M Ambaye, S Bourliataux-Lajoinie, T Lorey Recherches en Sciences de Gestion, 177-207, 2022 | | 2022 |
| Journal of Destination Marketing & Management H Seraphin, V Gowreensunkar, M Ambaye | | 2016 |
| Performing Causal Configurations in e-Tourism: a Fuzzy-Set Approach H Seraphin, A Micu, M Ambaye, A Capatina Risk in Contemporary Economy, 192-201, 2016 | | 2016 |
| Jurançon wines in a New World market M Ambaye, D Ambaye Wine and Identity, 101-113, 2014 | | 2014 |
| Understanding Consumer Decision Processes for Wine Purchases via the Internet Stage 1: Literature Review M Ambaye | | |
