Christy Ashley
Title
Cited by
Cited by
Year
Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement
C Ashley, T Tuten
Psychology & Marketing 32 (1), 15-27, 2015
13272015
Why customers won't relate: Obstacles to relationship marketing engagement
C Ashley, SM Noble, N Donthu, KN Lemon
Journal of Business Research 64 (7), 749-756, 2011
2762011
The differential effect of ad novelty and message usefulness on brand judgments
DA Sheinin, S Varki, C Ashley
Journal of Advertising 40 (3), 5-18, 2011
1742011
Betrayed by the buzz? Covert content and consumer-brand relationships
C Ashley, HA Leonard
Journal of Public Policy & Marketing 28 (2), 212-220, 2009
1572009
Creative leaders
C Ashley, JD Oliver
Journal of Advertising 39 (1), 115-130, 2010
522010
The effect of loyalty program fees on program perceptions and engagement
C Ashley, EA Gillespie, SM Noble
Journal of Business Research 69 (2), 964-973, 2016
382016
Promotional strategies for small businesses: group buying deals
TL Tuten, C Ashley
Small Business InstituteŽ Journal 7 (2), 15-29, 2011
382011
Creative leaders' views on managing advertising creativity
JD Oliver, C Ashley
Journal of Marketing Theory and Practice 20 (3), 335-348, 2012
362012
It's Closing Time: Territorial Behaviors from Customers in Response to Front Line Employees
C Ashley, SM Noble
Journal of Retailing 90 (1), 74-92, 2014
352014
Loyalty and its influence on complaining behavior and service recovery satisfaction
C Ashley, S Varki
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2009
312009
Do social advergames affect brand attitudes and advocacy?
TL Tuten, C Ashley
Journal of Marketing Communications 22 (3), 236-255, 2016
262016
Can hedonic store environments help retailers overcome low store accessibility?
C Ashley, M Ligas, A Chaudhuri
Journal of Marketing Theory and Practice 18 (3), 249-262, 2010
242010
Exploring the underlying dimensions of violence in print advertisements
HA Leonard, C Ashley
Journal of Advertising 41 (1), 77-90, 2012
142012
Triggers and Outcomes of Customer-to-Customer Aisle Rage
JD Dorsey, C Ashley, JD Oliver
Journal of Retailing and Consumer Services, 67-77, 2016
132016
Experiential Learning in Second Life: A Simulation in Retail Management
C Ashley, S Kibbe, S Thornton
Atlantic Marketing Journal 3 (2), 8, 2014
52014
Trial-Attitude Formation in Green Product Evaluations
C Ashley, JD Oliver, JE Zemanek
Atlantic Marketing Journal 5 (1), 35-61, 2016
42016
Information Literacy through Gamification: Fantasy Brand Leagues
C Ashley
Marketing Education Review 29 (2), 107-112, 2019
32019
E-Tailing on Zazzle. com
C Ashley
Marketing Education Review 23 (1), 73-80, 2013
32013
Access Granted? An Examination of Financial Capability, Trait Hope, Perceived Access, and Food Insecurity in Distressed Census Tracts
JR Gilbert, C Ashley
Journal of Public Policy & Marketing 39 (2), 119-134, 2020
22020
Managing closing time to enhance manager, employee, and customer satisfaction
SM Noble, CL Esmark, C Ashley
Business Horizons 58 (2), 217-224, 2015
22015
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