| Applications of Blockchain Technology in marketing—A systematic review of marketing technology companies V Stallone, M Wetzels, M Klaas Blockchain: Research and Applications 2 (3), 100023, 2021 | 71 | 2021 |
| Let me entertain you: the influence of augmented reality on purchasing intention in e-commerce B Beurer-Zuellig, A Rozumowski, M Klaas 55th Hawaii International Conference on System Sciences (HICSS), Virtual, 3 …, 2022 | 12 | 2022 |
| The digital advertising ecosystem vizualisation : literature review V Stallone, M Klaas 17th International Conference e-Society, 289-292, 2019 | 9 | 2019 |
| The social side of brick and mortar: The impact of brand-related user-generated content on different consumer typologies in food retailing B Beurer-Zuellig, M Klaas Journal of Marketing Development and Competitiveness 14 (3), 2020 | 7 | 2020 |
| Collaboration in security assessments for critical infrastructures F Koster, M Klaas, HQ Nguyen, M Brandle, S Obermeier, W Brenne 2009 Fourth International Conference on Critical Infrastructures, 1-7, 2009 | 7 | 2009 |
| Resistance to customer-driven business model innovations: an explorative customer experience study on voice assistant services of a Swiss tourism destination A Rozumowski, W Schäfer, M Klaas Athens Journal of Tourism 7 (4), 191-208, 2020 | 6 | 2020 |
| Emotionalisierung im digitalen Marketing: erfolgreiche Methoden für die Marketingpraxis BP Rüeger, FM Hannich, R Fuchs, S Müller, M Klaas, A Suvada Schäffer-Poeschel, 2018 | 6 | 2018 |
| Digital Analytics in der Praxis–Entwicklungen, Reifegrad und Anwendungen der Künstlichen Intelligenz D Zumstein, A Zelic, M Klaas Big Data Analytics: Grundlagen, Fallbeispiele und Nutzungspotenziale, 49-72, 2021 | 5 | 2021 |
| Komplexität und Dynamik im Marketing: Swiss Marketing Leadership Studie 2019 R Heierli, P Furchheim, F Hannich, B Rüeger, C Crowden, R Fuchs, ... ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2019 | 5 | 2019 |
| Enhancing Digital Advertising with Blockchain Technology V Stallone, M Wetzels, D Mahr, M Klaas Journal of Interactive Marketing 59 (1), 76-98, 2024 | 3 | 2024 |
| Augmented and Virtual Reality the New Silverbullet of Marketing? An Overview of Applications with the AIDA Model R Seiler, M Klaas Journal of WEI Business and Economics 5 (2), 1-10, 2016 | 3 | 2016 |
| Information security assessments for embedded systems development: An evaluation of methods F Köster, H Nguyen, S Obermeier, M Brändle, M Klaas, M Naedele, ... Proceedings of 8th Annual Security Conference, 2009 | 3 | 2009 |
| Collaborative security assessments in embedded systems development F Köster, M Klaas, HQ Nguyen, W Brenner, M Brändle, S Obermeier Proc. Int. Conf. Secur. Cryptogr, 305-312, 2009 | 3 | 2009 |
| ESSAM: A Method for Security Assessments by Embedded Systems Manufacturers F Köster, HQ Nguyen, M Brändle, M Naedele, M Klaas, W Brenner 3rd International Workshop on Critical Information Infrastructures Security, 2008 | 3 | 2008 |
| The application of blockchain technology in loyalty programs V Stallone, A Collenberg, A Rüedlinger, M Wetzels, M Klaas IADIS International Conference WWW/Internet 2020, 11-18, 2020 | 2 | 2020 |
| Digitales Marketing M Klaas, A Suvada Emotionalisierung im digitalen Marketing: erfolgreiche Methoden für die …, 2018 | 2 | 2018 |
| A maturity model for the internationalization of customer care in the automotive industry B Schindlholzer, L Gysi, M Klaas, W Brenner Proceedings of the European and Mediterranean Conference on Information Systems, 2009 | 2 | 2009 |
| Ableitung von Einflussfaktoren als Grundlage für die Entwicklung von Technologieszenarien im Rahmen der Prognosephase des Technologiemanagements für den Zeitraum 2005-2010. M Klaas Essen University, Germany, 2003 | 2 | 2003 |
| Introduction to the Minitrack on Firm-Generated, User-Generated and Machine Generated Content in the Digital Economy: Analytics, Prediction, Recommendation, and Impact M Klaas, B Beurer-Zuellig | 1 | 2023 |
| Human vs chatbot: who is perceived as more trustworthy? A Rozumowski, R Rellstab, M Klaas e-CASE & e-Tech 2019, Fukuoka, Japan, 1-3 April 2019, 45-57, 2019 | 1 | 2019 |
Valerio StalloneResearch Associate, ZHAWVerified email at zhaw.ch
