David Mazursky

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Coauteurs

Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia UniversityAdresse e-mail validée de idc.ac.il
Sorin SolomonProfessor of Physics , Hebrew University of JerusalemAdresse e-mail validée de cc.huji.ac.il
Yael SteinhartColler School of Management , Tel Aviv UniversityAdresse e-mail validée de post.tau.ac.il
Paola CilloBocconi UniversityAdresse e-mail validée de unibocconi.it
michael kaminsstony brookAdresse e-mail validée de stonybrook.edu
Duncan GuestAssociate Professor, Nottingham Trent UniversityAdresse e-mail validée de ntu.ac.uk
Bruno BusaccaProfessor of Marketing - Bocconi UniversityAdresse e-mail validée de unibocconi.it
Yoram LouzounBar Ilan UniversityAdresse e-mail validée de math.biu.ac.il
Gita JoharColumbia UniversityAdresse e-mail validée de columbia.edu
Stav RosenzweigBen Gurion Univestiry - Guilford Glazer Faculty of Business & ManagementAdresse e-mail validée de som.bgu.ac.il
James JaccardProfessor New York UniversityAdresse e-mail validée de nyu.edu
Barak LibaiMarketing Professor, Reichman University (formally IDC), Herzliya , IsraelAdresse e-mail validée de idc.ac.il
Zeynep Gürhan-CanliMigros Professor of Marketing, Koc UniversityAdresse e-mail validée de ku.edu.tr
Gaia RuberaBocconi UniversityAdresse e-mail validée de unibocconi.it
Andrea OrdaniniBocconiAdresse e-mail validée de unibocconi.it
Professor James A. HamptonProfessor of Psychology, City University LondonAdresse e-mail validée de city.ac.uk

Suivre

David Mazursky

Kmart Professor of Marketing, School of Business, The Hebrew University

Adresse e-mail validée de huji.ac.il

Marketing


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
A longitudinal assessment of consumer satisfaction/dissatisfaction: the dynamic aspect of the cognitive process PA LaBarbera, D Mazursky Journal of marketing research 20 (4), 393-404, 1983	2016	1983
Exploring the development of store images. D Mazursky, J Jacoby Journal of retailing, 1986	1272	1986
The idea itself and the circumstances of its emergence as predictors of new product success J Goldenberg, DR Lehmann, D Mazursky Management science 47 (1), 69-84, 2001	572	2001
Past experience and future tourism decisions D Mazursky Annals of Tourism Research 16 (3), 333-344, 1989	524	1989
Creativity in product innovation J Goldenberg, D Mazursky Cambridge University Press, 2002	424	2002
Linking brand and retailer images: do the potential risks outweigh the potential benefits? J Jacoby, D Mazursky Journal of Retailing, 1984	313	1984
Toward identifying the inventive templates of new products: A channeled ideation approach J Goldenberg, D Mazursky, S Solomon Journal of Marketing Research 36 (2), 200-210, 1999	294	1999
Financial constraints in innovation projects: When is less more? M Hoegl, M Gibbert, D Mazursky Research Policy 37 (8), 1382-1391, 2008	287	2008
The fundamental templates of quality ads J Goldenberg, D Mazursky, S Solomon Marketing science 18 (3), 333-351, 1999	224	1999
Finding your innovation sweet spot J Goldenberg, R Horowitz, A Levav, D Mazursky Harvard business review 81 (3), 120-129, 2003	222	2003
When feedback is ignored: Disutility of outcome feedback. J Jacoby, D Mazursky, T Troutman, A Kuss Journal of Applied Psychology 69 (3), 531, 1984	196	1984
Creative sparks J Goldenberg, D Mazursky, S Solomon Science 285 (5433), 1495-1496, 1999	194	1999
When consumers switch brands D Mazursky, P LaBarbera, A Aiello Psychology & Marketing 4 (1), 17-30, 1987	192	1987
Experience and expertise in complex decision making. J Jacoby, T Troutman, A Kuss, D Mazursky Advances in consumer research 13 (1), 1986	191	1986
Temporal decay in satisfaction–purchase intention relationship D Mazursky, A Geva Psychology & Marketing 6 (3), 211-227, 1989	134	1989
Forming impressions of merchandise and service quality D Mazursky, J Jacoby Perceived quality, 13-54, 1985	134	1985
New directions in behavioral process research: Implications for social psychology J Jacoby, J Jaccard, A Kuss, T Troutman, D Mazursky Journal of Experimental social psychology 23 (2), 146-175, 1987	132	1987
“I could never have expected it to happen”: The reversal of the hindsight bias D Mazursky, C Ofir Organizational Behavior and Human Decision Processes 46 (1), 20-33, 1990	108	1990
Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity Y Steinhart, M Kamins, D Mazursky, A Noy Journal of Consumer Psychology 24 (4), 472-483, 2014	106	2014
Does a surprising outcome reinforce or reverse the hindsight bias? C Ofir, D Mazursky Organizational Behavior and Human Decision Processes 69 (1), 51-57, 1997	106	1997

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