David Mazursky
David Mazursky
Kmart Professor of Marketing, School of Business, The Hebrew University
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A longitudinal assessment of consumer satisfaction/dissatisfaction: the dynamic aspect of the cognitive process
PA LaBarbera, D Mazursky
Journal of marketing research 20 (4), 393-404, 1983
Exploring the development of store images
D Mazursky, J Jacoby
Journal of retailing 62 (2), 145-165, 1986
The idea itself and the circumstances of its emergence as predictors of new product success
J Goldenberg, DR Lehmann, D Mazursky
Management science 47 (1), 69-84, 2001
Past experience and future tourism decisions
D Mazursky
Annals of Tourism Research 16 (3), 333-344, 1989
Creativity in product innovation
J Goldenberg, D Mazursky, G Jacob
Cambridge University Press, 2002
Linking brand and retailer images: do the potential risks outweigh the potential benefits?
J Jacoby, D Mazursky
Journal of retailing, 1984
Toward identifying the inventive templates of new products: A channeled ideation approach
J Goldenberg, D Mazursky, S Solomon
Journal of Marketing Research 36 (2), 200-210, 1999
Financial constraints in innovation projects: When is less more?
M Hoegl, M Gibbert, D Mazursky
Research Policy 37 (8), 1382-1391, 2008
Finding your innovation sweet spot
J Goldenberg, R Horowitz, A Levav, D Mazursky
Harvard Business Review 81 (3), 120-129, 2003
The fundamental templates of quality ads
J Goldenberg, D Mazursky, S Solomon
Marketing science 18 (3), 333-351, 1999
When consumers switch brands
D Mazursky, P LaBarbera, A Aiello
Psychology & Marketing 4 (1), 17-30, 1987
Creative sparks
J Goldenberg, D Mazursky, S Solomon
Science 285 (5433), 1495-1496, 1999
When feedback is ignored: Disutility of outcome feedback.
J Jacoby, D Mazursky, T Troutman, A Kuss
Journal of Applied Psychology 69 (3), 531, 1984
Experience and expertise in complex decision making
J Jacoby, T Troutman, A Kuss, D Mazursky
ACR North American Advances, 1986
Temporal decay in satisfaction–purchase intention relationship
D Mazursky, A Geva
Psychology & Marketing 6 (3), 211-227, 1989
New directions in behavioral process research: Implications for social psychology
J Jacoby, J Jaccard, A Kuss, T Troutman, D Mazursky
Journal of Experimental social psychology 23 (2), 146-175, 1987
Forming impressions of merchandise and service quality
D Mazursky, J Jacoby
Perceived quality, 13-54, 1985
Does a surprising outcome reinforce or reverse the hindsight bias?
C Ofir, D Mazursky
Organizational Behavior and Human Decision Processes 69 (1), 51-57, 1997
“I could never have expected it to happen”: The reversal of the hindsight bias
D Mazursky, C Ofir
Organizational Behavior and Human Decision Processes 46 (1), 20-33, 1990
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation
Z Estes, M Gibbert, D Guest, D Mazursky
Journal of Consumer Psychology 22 (1), 86-101, 2012
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