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Co-authors
- Paurav ShuklaUniversity of SouthamptonVerified email at soton.ac.uk
- Francesca Dall'Olmo RileyProfessor of Brand Management, Kingston University Business SchoolVerified email at kingston.ac.uk
- Dr. Charles BlanksonProfessor of Marketing, University of North TexasVerified email at unt.edu
- Andrew S C EhrenbergEhrenberg-Bass Institute, University of South AustraliaVerified email at marketingscience.info
- Gerald GoodhardtEmeritus Professor, City UniversityVerified email at goodhardt.com
- Mark UnclesProfessor, UNSW Business School, UNSW AustraliaVerified email at unsw.edu.au
- Malcolm WrightProfessor of Marketing, Massey UniversityVerified email at massey.ac.nz
- Prof Rachel KennedyEhrenberg Bass Institute for Marketing Science, University of South AustraliaVerified email at marketingscience.info
- Magda Nenycz-ThielProfessor of Marketing, University of South AustraliaVerified email at unisa.edu.au
- Kirsten Cowan, Ph.D. Senior Lecturer i...University of EdinburghVerified email at ed.ac.uk
- Marcelo Gattermann PerinEAESP / FGVVerified email at fgv.br
- John ScrivenEhrenberg Centre, London South Bank UniversityVerified email at lsbu.ac.uk