Itamar Simonson
Itamar Simonson
Professor of marketing, stanford university
Verified email at stanford.edu
Title
Cited by
Cited by
Year
Choice based on reasons: The case of attraction and compromise effects
I Simonson
Journal of consumer research 16 (2), 158-174, 1989
22881989
Choice in context: Tradeoff contrast and extremeness aversion
I Simonson, A Tversky
Journal of marketing research 29 (3), 281-295, 1992
21911992
Reason-based choice
E Shafir, I Simonson, A Tversky
Cognition 49 (1-2), 11-36, 1993
20411993
Context-dependent preferences
A Tversky, I Simonson
Management science 39 (10), 1179-1189, 1993
16391993
Earning the right to indulge: Effort as a determinant of customer preferences toward frequency program rewards
R Kivetz, I Simonson
Journal of Marketing Research 39 (2), 155-170, 2002
11292002
The influence of anticipating regret and responsibility on purchase decisions
I Simonson
Journal of consumer research 19 (1), 105-118, 1992
10541992
The effect of purchase quantity and timing on variety-seeking behavior
I Simonson
Journal of Marketing research 27 (2), 150-162, 1990
9241990
The effect of forced choice on choice
R Dhar, I Simonson
Journal of marketing research 40 (2), 146-160, 2003
7472003
Self-control for the righteous: Toward a theory of precommitment to indulgence
R Kivetz, I Simonson
Journal of consumer research 29 (2), 199-217, 2002
7152002
Preference fluency in choice
N Novemsky, R Dhar, N Schwarz, I Simonson
Journal of marketing research 44 (3), 347-356, 2007
7112007
Placebo effects of marketing actions: Consumers may get what they pay for
B Shiv, Z Carmon, D Ariely
Journal of marketing Research 42 (4), 383-393, 2005
7112005
Determinants of customers’ responses to customized offers: Conceptual framework and research propositions
I Simonson
Journal of marketing 69 (1), 32-45, 2005
6862005
Buying, bidding, playing, or competing? Value assessment and decision dynamics in online auctions
D Ariely, I Simonson
Journal of Consumer psychology 13 (1-2), 113-123, 2003
6732003
The role of explanations and need for uniqueness in consumer decision making: Unconventional choices based on reasons
I Simonson, SM Nowlis
Journal of Consumer Research 27 (1), 49-68, 2000
6482000
Reasons as carriers of culture: Dynamic versus dispositional models of cultural influence on decision making
DA Briley, MW Morris, I Simonson
Journal of consumer research 27 (2), 157-178, 2000
6422000
Gender differences in mate selection: Evidence from a speed dating experiment
R Fisman, SS Iyengar, E Kamenica, I Simonson
The Quarterly Journal of Economics 121 (2), 673-697, 2006
5752006
Attribute–task compatibility as a determinant of consumer preference reversals
SM Nowlis, I Simonson
Journal of marketing research 34 (2), 205-218, 1997
5511997
Deescalation strategies: A comparison of techniques for reducing commitment to losing courses of action.
I Simonson, BM Staw
Journal of applied psychology 77 (4), 419, 1992
5041992
Making complementary choices in consumption episodes: Highlighting versus balancing
R Dhar, I Simonson
Journal of Marketing Research 36 (1), 29-44, 1999
4191999
Consumer research: In search of identity
I Simonson, Z Carmon, R Dhar, A Drolet, SM Nowlis
Annual review of psychology 52 (1), 249-275, 2001
4182001
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