| Effective brand community management: Lessons from customer enthusiasts UM Dholakia, S Vianello Available at SSRN 1512090, 2009 | 57 | 2009 |
| The role of retailer’s performance in optimal wholesale price discount policies I Bykadorov, A Ellero, E Moretti, S Vianello European Journal of Operational Research 194 (2), 538-550, 2009 | 40 | 2009 |
| Il marketing omnicanale: tecnologia e marketing a supporto delle vendite S Vianello, A Ferrandina FrancoAngeli, 2017 | 17 | 2017 |
| The fans know best UM Dholakia, S Vianello Sloan Management Review/Wall Street Journal Business Insights, 54-60, 2009 | 17 | 2009 |
| Understanding differences between firm-managed and customer-managed brand communities SO Almeida, U Dholakia, S Vianello ACR North American Advances, 2007 | 9 | 2007 |
| GreenWebEconomics D Reina, S Vianello EGEA spa, 2011 | 7 | 2011 |
| 17 “Consumers Involvement in Organizations in The Era of Social Media: Open Research Questions” A Mandelli, S Vianello World Wide Internet: Changing Societies, Economies and Cultures, 413, 2009 | 4 | 2009 |
| The fans know best. When it comes to building online brand communities, do unto yourself as others already do unto you UM Dholakia, S Vianello MIT SLOAN MANAGEMENT REVIEW, 2009 | 4 | 2009 |
| Green Marketing A Caru, D Reina, S Vianello Egea, 2011 | 2 | 2011 |
| La digitalizzazione nella Pubblica Amministrazione: un analisi attraverso i censimenti S Vianello Università Ca'Foscari Venezia, 2018 | 1 | 2018 |
| Web marketing metrics: dalle analytics alla definizione dei kpi S Vianello Egea, 2011 | 1 | 2011 |
| Channel Credibility of the Internet as a Bundle of Different Media A Mandelli, S Vianello Available at SSRN 1687325, 2010 | 1 | 2010 |
| Beyond knowledge and brandig: The impact of online communities on buying behavior A Mandelli, S Vianello ITA 27 (2), 83-115, 2009 | 1 | 2009 |
| The impact of venue interactivity and community engagement on online and offline consumer behavior S Vianello International Congress" Marketing Trends", 2007 | 1 | 2007 |
| The Proven Secret of an Outstanding LinkedIn Profile: How to Speed Up Your Social Media with AI S Vianello | | 2020 |
| START-UP YOUR LIFE WITH THESE 350 FREE TOOLS! Don’t Work Hard, Work Smart! S Vianello | | 2019 |
| Il Rendiconto Finanziario come strumento di informazione e gestione aziendale. S Vianello Università Ca'Foscari Venezia, 2017 | | 2017 |
| Il web e le nuove tecnologie nel settore bancario e assicurativo U Filotto, S Vianello Egea, 2012 | | 2012 |
| I casi di eccellenza nel web & communication S Vianello, MC Ostillio, P Iammatteo, L Casaura Egea, 2011 | | 2011 |
| Digital Marketing S Pace, M Pagani, S Vianello EGEA, 2011 | | 2011 |
