Qimei Chen
Qimei Chen
Professor of Marketing, University of Hawaii
Verified email at hawaii.edu
Title
Cited by
Cited by
Year
Reconsidering Baron and Kenny: Myths and truths about mediation analysis
X Zhao, JG Lynch, Q Chen
Journal of consumer research 37 (2), 197-206, 2010
81232010
Attitude Toward Site
Q Chen, WD Wells
Journal of Advertising Research 39 (5), 27-37, 1999
15571999
Attitude toward the site
Q Chen
Journal of advertising research 39 (5), 27-37, 1999
15571999
Attitude toward the site II: new information
Q Chen, SJ Clifford, WD Wells
Journal of Advertising Research 42 (2), 33-46, 2002
3932002
Internet community group participation: Psychosocial benefits for women with breast cancer
S Rodgers, Q Chen
Journal of Computer‐Mediated Communication 10 (4), 00-00, 2005
3572005
Exploring the success factors of eCRM strategies in practice
Q Chen, HM Chen
The Journal of Database Marketing & Customer Strategy Management 11 (4), 333-343, 2004
2542004
The performance implications of entrepreneurial proclivity: A dynamic capabilties approach
DA Griffith, SM Noble, Q Chen
Journal of Retailing 82 (1), 51-62, 2006
2262006
The Immediate Impact of New Product Introductions on Stock Price: The Role of Firm Resources and Size*
RP Lee, Q Chen
Journal of Product Innovation Management 26 (1), 97-107, 2009
165*2009
The influence of virtual direct experience (VDE) on on-line ad message effectiveness
DA Griffith, Q Chen
Journal of Advertising 33 (1), 55-68, 2004
1512004
THE INFLUENCE OF VIRTUAL DIRECT EXPERIENCE (VDE) ON ON-LINE AD MESSAGE EFFECT.
DA Griffith, Q Chen, DA Griffith
151*
Knowledge transfer between multinational corporations' headquarters and their subsidiaries: influences on and implications for new product outcomes
RP Lee, Q Chen, D Kim, JL Johnson
Journal of International Marketing 16 (2), 1-31, 2008
1252008
Development of an instrument to measure web site personality
Q Chen, S Rodgers
Journal of Interactive Advertising 7 (1), 4-46, 2006
1092006
The effects of interactivity on cross-channel communication effectiveness
Q Chen, DA Griffith, F Shen
Journal of Interactive Advertising 5 (2), 19-28, 2005
1062005
Contextual priming and applicability: Implications for ad attitude and brand evaluations
F Shen, Q Chen
Journal of Advertising 36 (1), 69-80, 2007
912007
Consumption in the public eye: The influence of social presence on service experience
Y He, Q Chen, DL Alden
Journal of Business Research 65 (3), 302-310, 2012
752012
Linking customer resources to firm success: The role of marketing program implementation
RP Lee, G Naylor, Q Chen
Journal of Business Research 64 (4), 394-400, 2011
742011
Investigating antecedents of technology acceptance of initial eCRM users beyond generation X and the role of self-construal
Q Chen, HM Chen, R Kazman
Electronic Commerce Research 7 (3-4), 315-339, 2007
732007
A critical review of the e-satisfaction literature
Q Chen, S Rodgers, Y He
American Behavioral Scientist 52 (1), 38-59, 2008
682008
3-Dimensional Simulation of a Molten-Carbonate Fuel-Cell Stack Using Computational Fluid-Dynamics Technique
W He, Q Chen
Journal of Power Sources 55 (1), 25-32, 1995
671995
Post-adoption attitudes to advertising on the internet
S Rodgers, Q Chen
Journal of Advertising Research 42 (5), 95-104, 2002
652002
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Articles 1–20