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Co-authors
Michael WadeProfessor of Innovation and Strategy, IMDVerified email at imd.ch
Christopher R. PlouffeGary W. Rollins College of Business, University of Tennessee -- Chattanooga (UTC)Verified email at utc.edu
Mark B HoustonProfessor of Marketing, Texas Christian UniversityVerified email at tcu.edu
Gergana Y. NenkovAssociate Professor of Marketing, Boston CollegeVerified email at bc.edu
Keith Marion SmithResearch Director, Marketing Science InstituteVerified email at msi.org
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerified email at babson.edu
Glen L. UrbanProfessor MIT Sloan School of ManagementVerified email at mit.edu
J Jeffrey InmanKatz Graduate School of Business - University of PittsburghVerified email at katz.pitt.edu
Bruce D. WeinbergProfessor of Marketing at Isenberg School of Management, Umass AmherstVerified email at isenberg.umass.edu
Jenny van DoornProfessor of Services Marketing, University of GroningenVerified email at rug.nl
Stephanie M. NobleNestlé USA Professor of MarketingVerified email at utk.edu
J. Andrew PetersenAssociate Professor of Marketing, The Pennsylvania State UniversityVerified email at psu.edu
Martin MendeJim Moran Professor of Business Administration, Rockwood School of Marketing, Florida State Univ.Verified email at fsu.edu
Hans BaumgartnerSmeal Chair Professor of Marketing, Smeal College of Business, Penn State UniversityVerified email at psu.edu
Felipe ThomazUniversity of OxfordVerified email at sbs.ox.ac.uk
Kevin L. SampleAssistant Professor, University of Rhode IslandVerified email at uri.edu
Yany GregoireHEC MontrealVerified email at hec.ca