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Nina Huang
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Social Network Integration and User Content Generation
N Huang, Y Hong, G Burtch
MIS quarterly 41 (4), 1035-1058, 2017
2022017
Effects of multiple psychological distances on construal and consumer evaluation: A field study of online reviews
N Huang, G Burtch, Y Hong, E Polman
Journal of Consumer Psychology 26 (4), 474-482, 2016
1812016
Culture, conformity and emotional suppression in online reviews
Y Hong, N Huang, G Burtch, C Li
Journal of the Association for Information Systems, Forthcoming, Fox School …, 2016
1692016
Motivating user-generated content with performance feedback: Evidence from randomized field experiments
N Huang, G Burtch, B Gu, Y Hong, C Liang, K Wang, D Fu, B Yang
Management Science 65 (1), 327-345, 2019
1602019
Spillover effects of financial incentives on non-incentivized user engagement: Evidence from an online knowledge exchange platform
L Kuang, N Huang, Y Hong, Z Yan
Journal of Management Information Systems 36 (1), 289-320, 2019
1592019
Unemployment and worker participation in the gig economy: Evidence from an online labor market
N Huang, G Burtch, Y Hong, PA Pavlou
Information Systems Research 31 (2), 431-448, 2020
1582020
Word-of-mouth system implementation and customer conversion: A randomized field experiment
N Huang, T Sun, P Chen, JM Golden
Information Systems Research 30 (3), 805-818, 2019
702019
Digital nudging for online social sharing: Evidence from a randomized field experiment
N Huang, P Chen, Y Hong, S Wu
562018
Effects of Online–Offline Service Integration on e‐Healthcare Providers: A Quasi‐Natural Experiment
N Huang, Z Yan, H Yin
Production and Operations Management 30 (8), 2359-2378, 2021
552021
Combating procrastination on massive online open courses via optimal calls to action
N Huang, J Zhang, G Burtch, X Li, P Chen
Information Systems Research 32 (2), 301-317, 2021
382021
Editor's Comments: Causality Meets Diversity in Information Systems Research
S Mithas, L Xue, N Huang, A Burton-Jones
Management Information Systems Quarterly 46 (3), iii-xviii, 2022
282022
Designing promotional incentive to embrace social sharing: Evidence from field and online experiments
T Sun, S Viswanathan, N Huang, E Zheleva
Forthcoming at MIS Quarterly, 2018
232018
Just DM Me (Politely): Direct Messaging, Politeness, and Hiring Outcomes in Online Labor Markets
Y Hong, J Peng, G Burtch, N Huang
Information Systems Research 32 (3), 786-800, 2021
162021
Managing congestion in a matching market via demand information disclosure
N Huang, G Burtch, Y He, Y Hong
Information Systems Research 33 (4), 1196-1220, 2022
152022
Not registered? Please sign up first: A randomized field experiment on the ex ante registration request
N Huang, P Mojumder, T Sun, J Lv, JM Golden
Information Systems Research 32 (3), 914-931, 2021
92021
Effects of voice-based AI in customer service: Evidence from a natural experiment
L Wang, N Huang, Y Hong, L Liu, X Guo, G Chen
92020
Local economic conditions and worker participation in the online gig economy
N Huang, G Burtch, P Pavlou
92018
The Sales Data Sells: Effects of Real-Time Sales Analytics on Live Streaming Selling
Y He, L Wang, N Huang, Y Hong, J Ding, Y Sun, Y Liu
72021
Combating Procrastination on MOOCs via Optimal Calls-to-Action: Evidence from a Field Experiment
N Huang, J Zhang, G Burtch, X Li, P Chen
Academy of Management Proceedings 2018 (1), 14171, 2018
52018
Effectiveness of AI Assistance in Live Streaming: A Randomized Field Experiment
L Wang, Y He, J Ding, N Huang, Y Hong, X Guo, D Liu, G Chen
42021
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