| Asset allocation and information overload: The influence of information display, asset choice, and investor experience JR Agnew, LR Szykman The Journal of Behavioral Finance 6 (2), 57-70, 2005 | 824 | 2005 |
| Who chooses annuities? An experimental investigation of the role of gender, framing, and defaults JR Agnew, LR Anderson, JR Gerlach, LR Szykman American Economic Review 98 (2), 418-422, 2008 | 386 | 2008 |
| Does corporate sponsorship of a socially-oriented message make a difference? An investigation of the effects of sponsorship identity on responses to an anti-drinking and … LR Szykman, PN Bloom, J Blazing Journal of Consumer Psychology 14 (1-2), 13-20, 2004 | 243 | 2004 |
| A proposed model of the use of package claims and nutrition labels LR Szykman, PN Bloom, AS Levy Journal of Public Policy & Marketing 16 (2), 228-241, 1997 | 209 | 1997 |
| Literacy, trust and 401 (k) savings behavior JR Agnew, L Szykman, SP Utkus, JA Young Trust and 401, 2007 | 82 | 2007 |
| Trust, plan knowledge and 401 (k) savings behavior JR Agnew, LR Szykman, SP Utkus, JA Young Journal of Pension Economics & Finance 11 (1), 1-20, 2012 | 71 | 2012 |
| Empathetic responses to advertising: Testing a network of antecedents and consequences TA Mooradian, K Matzler, L Szykman Marketing Letters 19, 79-92, 2008 | 67 | 2008 |
| Benefiting society and the bottom line PN Bloom, PY Hussein, LR Szykman Marketing Management 4 (3), 8, 1995 | 63 | 1995 |
| Adolescents' responses to anti-tobacco advertising: exploring the role of adolescents' smoking status and advertisement theme EL Sutfin, LR Szykman, MC Moore Journal of health communication 13 (5), 480-500, 2008 | 51 | 2008 |
| The benefits of corporate social marketing initiatives PN Bloom, PY Hussein, LR Szykman Social marketing, 313-331, 2018 | 49 | 2018 |
| Annuities, financial literacy and information overload J Agnew, L Szykman Financial Literacy: Implications for Retirement Security and the Financial …, 2011 | 47 | 2011 |
| Who are you and why are you being nice?: investigating the industry effect on consumer reaction to corporate societal marketing efforts LR Szykman ACR North American Advances, 2004 | 45 | 2004 |
| An experimental study of the effect of market performance on annuitization and equity allocations JR Agnew, LR Anderson, LR Szykman Journal of Behavioral Finance 16 (2), 120-129, 2015 | 24 | 2015 |
| Can health care organizations better contribute to quality of life by focusing on preventive health knowledge? DR Rahtz, LR Szykman Journal of Macromarketing 28 (2), 122-129, 2008 | 21 | 2008 |
| The annuity puzzle and negative framing JR Agnew, LR Anderson, JR Gerlach, LR Szykman Center for Retirement Research Brief, 2008 | 16 | 2008 |
| What people know about target-date funds: Survey and focus group evidence JR Agnew, LR Szykman, SP Utkus, JA Young SSRN, 2013 | 15 | 2013 |
| Information overload and information presentation in financial decision making J Agnew, L Szykman Handbook of Behavioral Finance, 2010 | 10 | 2010 |
| How Comparative Product Information Affects Consumers and Competition: The Effects of the Business Week and US News & World Report Ratings. PN Bloom, LR Szykman Advances in Consumer Research 25 (1), 1998 | 10 | 1998 |
| Temporal distance to retirement and communication framing: Enhancing retirement financial decision making NV Montgomery, LR Szykman, JR Agnew SSRN, 2013 | 7 | 2013 |
| Living on the edge: financial services for the lower socio-economic strata L Szykman, DR Rahtz, M Plater Discourse, Diversity and Distinction: Macromarketing at 30 Years 59, 2005 | 7 | 2005 |
