| Service Clues and Customer Assessment of the Service Experience: Lessons from Marketing LL Berry, E Wall, LP Carbone The Academy of Management Perspectives 20 (2), 43-57, 2006 | 868 | 2006 |
| The Combined Effects of the Physical Environment and Employee Behavior on Customer Perceptions of Restaurant Quality E Wall, L and Berry Cornell Hotel and Restaurant Administration Quarterly 48 (1), 59-69, 2007 | 806 | 2007 |
| University branding: Understanding students’ choice of an educational institution M Joseph, EW Mullen, D Spake Journal of Brand Management 20, 1-12, 2012 | 238 | 2012 |
| Managing service experience clues LL Berry, EA Wall, LP Carbone Academy of Management Perspectives 20 (2), 1-13, 2006 | 23 | 2006 |
| Business Plan Development for Service Ventures: Integrating Customer Service Experience Management E Mullen, B Brooke Entrepreneurial Executive 13, 117-125, 2008 | 10 | 2008 |
| Get a clue: How entrepreneurs can manage the service experience to differentiate themselves & provide value propositions that maximize customer satisfaction E Wall-Mullen, BR Envick The Entrepreneurial Executive 20, 1, 2015 | 9 | 2015 |
| Hispanic College Students' Perceptions of Members of Business Occupations: An Exploratory Study S Cory, E Mullen, E Reeves Journal of Business Education 85 (3), 125-131, 2010 | 8 | 2010 |
| Measuring the emotional quality of products: how entrepreneurial firms can efficiently and effectively improve new product development practices BR Envick, E Wall-Mullen Journal of Management and Marketing Research 2, 1, 2009 | 7 | 2009 |
| Measuring the emotional quality of products: how entrepreneurial firms can efficiently and effectively improve new product development practices BR Envick, E Wall-Mullen Journal of Management and Marketing Research 2, 1, 2009 | 7 | 2009 |
| Higher education branding: importance of and differences between private and public university students’ views DF Spake, EW Mullen, M Joseph, SJ Wilde Marketing Management Association 2010 Fall Educators’ Conference Proceedings …, 2010 | 6 | 2010 |
| Designing the Service Factory for Customers and Employees E Wall, L and Berry Yearbook of Services Management, 521-531Gabler, 2001 | 5 | 2001 |
| Innovation and Creative Thinking Techniques B Envick, E Wall Mullen Association of Small Business and Entrepreneurship, 2015 | | 2015 |
| Get a Clue: How Entrepreneurs Can Manage the Service Experience E Mullen, B Envick Allied Academies National Conference, 2014 | | 2014 |
| Risk Taking Behavior is the Edge for the US P Padmanabhan, S Lim, E Mullen San Antonio Business Journal, 2011 | | 2011 |
| Business Plan Development for Service Ventures: Integrating Customer Service Experience Management B Envick, E Wall Mullen Proceedings of the Academy of Entrepreneurship, 2008 | | 2008 |
| Cornell Hotel and Restaurant EA Wall, LL Berry | | 2007 |
| Claves de servicio y evaluación de la experiencia de servicio por parte de los clientes: lecciones de marketing LL Berry, EA Wall, LP Carbone Revista de empresa: La fuente de ideas del ejecutivo, 5-21, 2007 | | 2007 |
| Accelerated Business Plan Development: A Process Model for University Social Entrepreneurship Initiatives B Envick, E Cole, D Dowdell, J Johnson, E Wall Mullen, S Ward, A Pickard Academy of Entrepreneurship, 2006 | | 2006 |
| Walmart Need Not Doom Small Retailers D Kerr, E Wall, P Padmanabhan San Antonio Business Journal, 2005 | | 2005 |
