Gary Wilcox
Gary Wilcox
John A. Beck Centennial Professor in Communication
Verified email at - Homepage
Cited by
Cited by
Detecting themes of public concern: a text mining analysis of the Centers for Disease Control and Prevention's Ebola live Twitter chat
AJ Lazard, E Scheinfeld, JM Bernhardt, GB Wilcox, M Suran
American journal of infection control 43 (10), 1109-1111, 2015
Living in a big data world: Predicting mobile commerce activity through privacy concerns
MS Eastin, NH Brinson, A Doorey, G Wilcox
Computers in Human Behavior 58, 214-220, 2016
Identifying the public's concerns and the Centers for Disease Control and Prevention's reactions during a health crisis: An analysis of a Zika live Twitter chat
EM Glowacki, AJ Lazard, GB Wilcox, M Mackert, JM Bernhardt
American journal of infection control 44 (12), 1709-1711, 2016
The impact of program environment on recall of humorous television commercials
JH Murphy, ICM Cunningham, GB Wilcox
Journal of Advertising 8 (2), 17-21, 1979
E-cigarette social media messages: a text mining analysis of marketing and consumer conversations on Twitter
AJ Lazard, AJ Saffer, GB Wilcox, ADW Chung, MS Mackert, JM Bernhardt
JMIR public health and surveillance 2 (2), e6551, 2016
Alcoholic beverage advertising and consumption in the United States, 1964–1984
G Franke, G Wilcox
Journal of Advertising 16 (3), 22-30, 1987
Public reactions to e-cigarette regulations on Twitter: a text mining analysis
AJ Lazard, GB Wilcox, HM Tuttle, EM Glowacki, J Pikowski
Tobacco control 26 (e2), e112-e116, 2017
Trends in magazine advertorial use
PA Stout, GB Wilcox, LS Greer
Journalism Quarterly 66 (4), 960-964, 1989
Identifying# addiction concerns on twitter during the COVID-19 pandemic: A text mining analysis
EM Glowacki, GB Wilcox, JB Glowacki
Substance abuse 42 (1), 39-46, 2021
The information content of comparative magazine ads: A longitudinal analysis
L Chou, GR Franke, GB Wilcox
Journalism Quarterly 64 (1), 119-250, 1987
A text-mining analysis of the public's reactions to the opioid crisis
EM Glowacki, JB Glowacki, GB Wilcox
Substance abuse 39 (2), 129-133, 2018
Beer, wine, or spirits? Advertising's impact on four decades of category sales
GB Wilcox, EY Kang, LA Chilek
International Journal of Advertising 34 (4), 641-657, 2015
Effect of age of models in print ads on evaluation of product and sponsor
HJ Rotfeld, LN Reid, GB Wilcox
Journalism Quarterly 59 (3), 374-381, 1982
What’s changed? Does beer advertising affect consumption in the United States?
GB Wilcox, H Gangadharbatla
International Journal of Advertising 25 (1), 35-50, 2006
Cigarette advertising and consumption in the United States: 1961–1990
GB Wilcox, B Vacker
International Journal of Advertising 11 (3), 269-278, 1992
Advertising in society: classic and contemporary readings on advertising's role in society
R Hovland, GB Wilcox
(No Title), 1989
Cigarette advertising and consumption in South Korea, 1988–1992
GB Wilcox, M Tharp, KT Yang
International Journal of Advertising 13 (4), 333-346, 1994
Telehealth adoption during the COVID-19 pandemic: A social media textual and network analysis
JTL Anderson, LM Bouchacourt, KL Sussman, LF Bright, GB Wilcox
Digital Health 8, 20552076221090041, 2022
Cigarette brand advertising and consumption in the United States: 1949-1985
II War
Journal of Advertising Research, 61, 1991
Soft drink advertising and consumption in the United States 1984–2007
GB Wilcox, S Kamal, H Gangadharbatla
International journal of Advertising 28 (2), 351-367, 2009
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